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Now is the time to address this through decision-making and transparency, but most importantly, a strategic plan focused on the future. We cannot allow San Marino RTV to continue to be a burden on citizens who cannot pay taxes for past management errors. Instead, the broadcaster must achieve financial autonomy through a profound restructuring to reduce costs and optimize resources..
One of the most critical aspects of this reform is the adoption of new technologies.
These could revolutionize the way San Marino RTV operates, Reduce management costs and improve efficiencyFrom the use of digital platforms for content distribution to the adoption of automated tools for production and broadcasting, the use of modern technology and artificial intelligence offers solutions that can significantly reduce costs without compromising the quality of service.
But restructuring must not be merely technical. The problem of overstaffing also needs to be addressed.
Rather than resorting to brutal cuts, more humane and sustainable solutions can be explored. For example, agreements with neighboring Italy for Italians and with the San Marino Labor Secretariat for San Marino. These agreements can include early retirement programs for workers approaching retirement age and re-employment programs for workers who have not yet reached retirement age, thus ensuring a smooth transition for all.
San Marino RTV must refocus on its original mission: To be a public service agency serving the nation. This means abandoning a generalist model that strives to fill the gaps between one news program and another. Becoming a more institutionalized television station. RTV promotes San Marino culture and institutions not only within the country but also abroad.
The survival of the San Marino RTV depends not only on the consolidation of accounts, but also on a clear and courageous vision for the future.
In the future, broadcasters will no longer rely on state fundingbut it will be able to finance itself thanks to more prudent resource management and planning that truly meets the country’s needs.
The revised RTV should focus on making San Marino known to the world, Support local entrepreneurs by increasing their visibility and investment attractiveness, and promote tourismthereby creating real public services Only then can we meet the actual needs of the country.
Marco Severini – Director of GiornaleSM
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