Shinsegae Duty Free launches its own characters “Paul and Barney”

Shinsegae Duty Free Shop unveiled its self-made characters “Paul&Bani” on the 2nd.

This can be understood as an extension of the activities of major distribution channels such as department stores to strengthen their contact with the public by highlighting their own characteristics.

According to Shinsegae Duty Free, both Paul and Barney are artist characters who express themselves through art and music. The concept is that Paul is introverted but cautious, while Barney is a problem maker who serves as a global ambassador.

Along with the launch of the character, Bunny began collaboration activities with the global street fashion brand “Off-White”.

Shinsegae Duty Free, in collaboration with Off-White, plans to open a pop-up store on the 10th floor of the Shinsegae Duty Free Store headquarters by the 30th of this month and sell “Bunny limited products” by the end of the month. The pop-up store will have a photo zone where you can take photos with the big bunny wearing Off-White collaboration products, and a video containing the brand collaboration narrative will also be played.

The pop-up store attracted attention by featuring “Seoul City Garment” T-shirts produced by Off-White exclusively for stores around the world. It also sold six fashion items, including shoes, handbags, clutches, scarves and earrings.

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