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Michael Keaton calls marketing of Beetlejuice character ‘weird’

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Michael Keaton calls marketing of Beetlejuice character ‘weird’

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Michael Keaton is opening up about the “surreal” process of returning to his beloved role, which is about to be released Beetlejuice Beetlejuice sequel.

This one in Tim Burtonof Beetlejuice 1988, recently told empire Magazine He had to ignore the pop culture aspects of the character and find the source of its weirdness before filming.

“It had been marketed so many times that I had to go back to the beginning,” Keaton explained. “I had to think, ‘What on earth did my uncanny imagination think of when I originally developed it?’ Rather than seeing a coffee mug or a golf club cover (with Betelgeuse’s face on it).”

The actor admitted that it was a “very strange” experience to see his character enter the world of mainstream merchandising.

“To be honest – and I’m being very candid – it was very uncomfortable to watch and think, ‘I don’t want to look like these little thingdamn it That — What triggered all this? ‘” he added.

However, Keaton believes he managed to return to basics in Burton’s sequel, Betelgeuse, which is set to hit theaters on September 6

“I love this movie,” he said of the film. “I absolutely love this movie. I don’t (usually) talk like this. I unabashedly Loved this. It wasn’t easy, but I think we did a really good job.”

The director also praised Keaton’s performanceand told the publication: “It was like he was possessed by a demon because he just reverted back to being a demon.”

Beetlejuice Beetlejuice There are also stars Jenna Ortega, Winona Ryder, Monica Bellucci, Willem Dafoe, Justin Theroux and Catherine O’Hara.

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