[ad_1]
Meta announced at a conference in Brazil that it has launched its first AI-enhanced enterprise program for ads on the WhatsApp app as it seeks to generate revenue from the popular messaging service, according to a press release published Thursday. Meta CEO Mark Zuckerberg announced the new tools in a video clip played during the conference. The announcement represents a shift for WhatsApp, a free encrypted messaging app that prides itself on privacy and has long shunned the targeted ads that form the basis of other meta apps like Facebook and Instagram. Social media giant Meta has been offering features around commerce and payments through the app for years.
[ad_2]
Source link
