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It’s the (unexpected) clothing hit of the summer: gear for the 45,000 volunteers at the Olympics. Decathlon Creative Director Philippe Daguillon tells us behind the scenes of the project.
Another success for the French team at these Olympics. We are not talking about the Lebrun brothers or Léon Marchand, but about the outfit of the approximately 45,000 volunteers for the 2024 Paris Olympics, which you have surely seen around the stadiums or in the metro, but just in case we describe it as: a pink bucket hat, a sailor-style T-shirt, a windproof vest in the fishing style, trousers that can be converted into shorts (like the kind for hiking), blue and pink socks, a pair of shoes, a waist bag and a bag. The Decathlon signed range, distributed free of charge to each volunteer, has been in the spotlight since the beginning of the Olympics and is even sold at high prices on Vinted (too bad if it is prohibited in principle).
Frankly, it was an unexpected success, even for its designers.” From the beginning, we wanted a costume that would impress, but we didn’t expect it to be so well received. Philippe Daguillon, creative director of the device manufacturer, said…
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