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The exhibition was held in the evocative city of Guangzhou in the late afternoon of August 29, with the Secretary of State for Tourism leading the Expo delegation. Federico Pedini Amati and Filippo FranciniGovernment Commissioner General for Expo 2025 Osaka – the symbol of the Pavilion of the Republic of San Marino at the Expo, which will take place from April 13 to October 13, 2025 in the Land of the Rising Sun.
The meeting was chaired by Secretary of State Pedini Amati, who welcomed the participants and stressed the importance of San Marino’s participation in showcase events such as the Expo, in order to strengthen relations and establish new ones where there are none, at the institutional, tourist and commercial levels; Francini then gave a brief account of the progress of the Titans’ participation in international events, with the announcement of the selection of the volunteers who will represent the country in Japan expected to be issued.
The young San Marino art director and designer explains the concept for Titan’s logo for next year’s World Expo in Japan. Julia Galassi As a leader in the aggregate Jam Studio, The communication agency involved in the selection process for the task of developing the communication plan, content and coordinated image of the Pavilion of the Republic of San Marino at Expo 2025 Osaka, and managing the project, was awarded after a careful evaluation by the Jury.
The logo of the San Marino Pavilion refers to the experience of the 1970 Osaka Expo and is at the same time a graphic synthesis of the symbolism of the two countries: on the one hand, the outer red circle represents the rising sun of Japan and its emblematic flag, on the other the three inner circles evoke the three towers and the mountain on which they are located, which were the main inspiration for the architectural layout of the Pavilion, a project that, we recall, was curated by the Research University of the Republic of San Marino, with which WFP has started a close collaboration in recent months.
The choice of colors and typography contributes to a contemporary and impactful communication, able to develop coherently across the multiple supports and situations that will arise, with the aim of innovating the story of the world’s oldest republic.
In the work team, galaxy Project Leader, Co-founder of Studio JAM Gazmend Zanellia graphic and motion designer from Rimini, who is designing the brand identity and communication support within the pavilion and for the planned ancillary events; Professor Davide LamperoThe creative director of Rampello & Partners, who has extensive international experience in the field of global exhibitions, having curated the Italian Pavilions at the Shanghai World Expo in 2010 and Dubai Expo in 2020, as well as Pavilion Zero at Milan Expo in 2015, will be responsible for the creative direction, concept and lyrics; Matteo Ermetidirector and video producer, transforms concepts into moving images; photographer Alessio Pelicolo and San Marino Company Lightval It is responsible for the programming of all digital tools.
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