Broadcast United

Google reverses decision to remove third-party cookies in Chrome

Broadcast United News Desk
Google reverses decision to remove third-party cookies in Chrome

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Continuing with the “opt-out” process means advertisers will still be able to track most Chrome users.

Google has done a 180-degree turn in turning off third-party cookies by default.

Google has effectively reversed its decision to “deprecate” third-party cookies, which are the basis of targeted advertising on the internet.

The global advertising giant has built a key part of its advertising empire on these cookies, but since 2020 it has

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