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Muscat: Experience Oman, the high-profile marketing initiative launched by the Omani Ministry of Heritage and Tourism, has announced a major partnership with the Sultanate’s number one racing driver, Ahmed Al-Hati, to deliver a unique global promotion for Oman through global motorsport.
Al Harthy, who has enjoyed success in two of the world’s largest and most competitive GT3 endurance racing classes – the FIA World Endurance Championship LMGT3 class and the GT World Challenge Europe Endurance Cup – is delighted to have the support of Experience Oman.
The announcement of the partnership with Experience Oman, in addition to its existing partners including the Ministry of Culture, Sports and Youth, the Government of Quebec, Oman Telecommunication Company and BMW Oman, is a very proud moment for Al Harthy as he continues to empower Oman on the global stage.
In order to capitalise on Oman’s position as a top destination for visitors from around the world, the partnership between Experience Oman and Al Harthy and the Oman Racing Team marks a significant opportunity to achieve this in one of the most fascinating, exciting and passionate sports on the planet.
Experience Oman forms partnership with Ahmad, Oman Racing Team
Experience Oman
The partnership between Experience Oman and Al Harthy will provide a key showcase for the Ministry of Heritage and Tourism, creating a perfect synergy to build and develop the promotion of Oman – considered the pearl of the Arabian Peninsula.
With exquisite natural beauty to explore, a timeless cultural heritage combined with luxurious experiences, and incredible hospitality, Oman is the oldest independent country in the Arab world and is home to no fewer than five UNESCO World Heritage Sites.
Al-Hassi is proud of what his country has done for the world, having demonstrated his prowess on the international racing circuit for 15 years. He first stepped onto the world stage more than a decade ago, and his performances put Oman truly on the sporting map.
This year, Al Hassi will compete in both the FIA World Endurance Championship, where he teams up with global sporting icon Valentino Rossi in a BMW M4 LMGT3, and the Fanatec GT World Challenge Europe, where he competes in a sister BMW powered by AWS Endurance Cup with OQ by Oman Racing. Al Hassi’s experience will be of great benefit to Experience Oman.
With eight events in Europe, Asia, North America, South America and the Middle East, the FIA WEC has an impressive global reach. The 24 Hours of Le Mans alone attracts more than 300,000 spectators and a total television audience of 113 million in 196 countries around the world.
Meanwhile, GT World Challenge Europe’s Endurance Cup category covers five major races across the continent. At the championship’s biggest event, the 24 Hours of Spa, television coverage reaches more than 150 countries and the series’ YouTube channel has more than 635,000 subscribers.
Experience Oman forms partnership with Ahmad, Oman Racing Team
Ahmed Khadi:
“I am very proud to be entering into this fantastic new partnership with Experience Oman. It is a great opportunity to further promote Oman and we are committed to working with the Oman Racing Team through our motorsport projects around the world. This year is our biggest challenge yet and the most exciting yet on our world-class circuits.
“Racing alongside Vale (Rossi) in the FIA WEC, and the incredible visibility and exposure that brings, means a lot, and I’m delighted that Experience Oman is now part of that journey as we compete in the world’s biggest endurance racing championship. I look forward to showcasing Experience Oman in the rest of the WEC and GTWCE races this year, it’s a proud and meaningful partnership.”
Azzan bin Qasim al Busaidy, Undersecretary for Tourism Affairs at the UAE Ministry of Heritage and Tourism, said: “Oman Experience is delighted to be working with Ahmed Al Khati and the Oman Racing Team, who will be participating in top global motorsport events, to help us amplify the promotion of Oman’s incredible tourism product.
“Ahmad is a great ambassador for Oman and has helped shine a light on our country and its huge potential as an adventure sports destination. Through this unique partnership, I am sure we will inspire tourists to want an extraordinary holiday, try some of the thrilling attractions here and test their limits in our stunningly diverse landscapes.
“I am also certain that motorsport enthusiasts will be drawn to other, more relaxing aspects of our tourism offering and enjoy our year-round cultural, heritage and culinary events, our natural beauty, renowned hospitality and, of course, first-class luxury.
“The Experience Oman team is delighted to be working with Ahmed. They will be rooting for him as their efforts align with his to promote Oman as a must-visit destination, a place characterised by authenticity where every visit creates a memorable connection, a positive experience – a lifelong gift.”
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