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Summer sports continue today with the Paris Olympics, following the European Football Championships and the Tour de France. Sports Illustrated Hosts Portugal were predicted to win four medals – one gold, two silvers and one bronze. It may seem paltry, but if confirmed, it would be the best result ever.
The weeks and days leading up to this moment were tense for the athletes, who capitalized on people’s curiosity. media Learn a little bit Mainstream (Especially those involving sexier disciplines like surfing, skateboarding or wrestling). Yes, it’s true, breakdancing – the successor to breakdance – is a sport that has managed to enter the Olympic program in record time. It will be a unique debut and it will certainly not last until the 2028 Los Angeles Games. Nevertheless, it is an important achievement, driven by a two-year investment by energy drink brand Red Bull, which has been organizing the most relevant competition in the international sport since 2004 – Red Bull BC One.
If breaking already leaves the most conservative jaws dropped, what else can we say about the latest decision of the International Olympic Committee (IOC): expansion into eSports! The decision was just voted unanimously in Paris. ESports, the competitive aspect of gaming, is a powerful industry that has long surpassed music and movies in terms of revenues – with revenues expected to be close to $200 billion in 2024. This step also has Saudi Arabia’s multi-million dollar magic finger, as the rulers will provide funding for the first few years of the competition (it will have a special framework separate from other Olympic sports, such as the Winter and Summer Games).
The debate continues, some will always say that sitting on the couch playing PlayStation is not a sport, while others will emphasize the mental demands of a very diverse sport. One thing is certain – the IOC is very aware of new trends and has shown a desire to bring the Games up to date while keeping the flame of tradition alive.
Strategic Communications Expert
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