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In the Service Guide show, we look at mapping the customer journey and how to meet customer expectations along this journey.
To this end, we invited Mari Arnover, a service designer, and Veiko Reimandi, a sales trainer from Tele2 Estonia, to share practical tips that are worth the audience’s attention. In addition, Reimand also revealed the specific steps of the Tele2 customer journey.
The show will discuss what methods to use when mapping and assembling customer journeys, what the roles of the team should be, and how to test customer journeys? They also discuss how customer journeys differ in physical stores and electronic channels. At the end of the show, we share advice for other companies looking to map or improve their customer journeys.
The show is hosted by Maarit Eerme.
Draw a customer journey map to make work easier and increase sales
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