Bonduelle abandons bagged salads as private label pushes into the market

Bag salads are no longer popular because they are ready-to-use and practical. Bandouelleespecially. At least that’s what the French vegetable specialist thinks, who announced this Thursday that it will separate from its subsidiary. Bag salad French and German markets. For about a decade, the group has been facing « Salad consumption in France and Germany is in structural decline, exacerbated by an inflationary backdrop and increased competition from private label brands », So it shows « The performance of the bagged fresh salad business continued to deteriorate in these countries ».

Bonduelle has already found two potential buyers for the activity. In France, the group is in exclusive negotiations with Les Crudettes, which was acquired by food group LSDH in 2014. The company has nine production sites in France and 2,300 employees in different business units.