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2021 and 2022 were record years for Austrian startups. At least if you pay attention to the financing that has taken place. Since then, the situation has deteriorated; according to current reports, we are currently observing a “trend towards a ‘return to the old normal’ worldwide.” EY Startup BarometerIn other words: a return to pre-boom levels.
The conclusion of the barometer is: “For Austrian startups, the situation remains challenging. There is a great reluctance to finance economic growth.” However – and the story takes on a more positive tone at this point – “there are still bright spots”. EY includes in this regard the “long-term development of the ecosystem”. In addition, many startups have developed business models that are “more focused on profitability and resilience”, especially in the last year.
Fundraising – Profi Jasper Ettema
© Matthias Rauch
The “payment obligation” of start-ups.
“Yes, there was a bit of a bubble burst. But things have calmed down again,” says Jasper Ettema. Ettema grew up in the Netherlands and is now considered a close expert on the start-up scene in Austria, especially in Styria. The busy entrepreneur, who founded three companies himself, gave a tour today Author of “The 1 Million Euro Pitch” Presenting fundraising topics to founders nationwide. At the Graz Unicorn Startup Center, Ettema was recently at the heart of the first “Summer School on Fundraising”.
During the week, experts worked with ten startups to revise their corporate strategies and make concrete preparations for financing. Unicorn boss Bernhard Weber said that startups have certain “payment obligations” when they receive funds from investors. In many places “specialization is necessary.” They hope to contribute to this through summer schools and other forms.
Bernhard Weber, Managing Director of Unicorn
© Klz/stefan Pajman
“How much money do I need?”
“Startups require a certain amount of self-reflection,” says financing expert Ettema. The key question is: “Where am I at? How much money do I actually need and from which sources?” The basis for a successful startup is not only a good business idea, but also the acquisition of the entrepreneur’s “entrepreneurial skills,” as Jasper Ettema calls it.
One important lesson learned from working with various startups over the past few days is that there is no single way to invest. A lot depends on factors such as “industry, team, strategy and timing”.
Investor Laura Raggl (ROI Ventures)
© David Visnich
“We invest in great teams”
Which brings us directly to Laura Raggl, moving from the startup to the investor space. Raggl founded ROI Ventures in July 2022 with other investors and now has more than 15 startups in its portfolio. “We invest in talent, in great teams,” the investor says. Ideally, that team consists of “two or three founders who work full-time on the startup,” Raggl says. It’s also “very important to have a technical founder” on the team. Otherwise we don’t invest.
When does Ruitouying Ventures choose to make its first investment? Laura Raggl: “Startups should be established for six months to a year and, in the best case, should have their first customers.” How would Raggl describe the current situation? Although there is “no financing hype”, the situation in the summer is not bad. Investor Raggl: “As a good team, it is absolutely possible to get funds at present. There is also follow-up financing.”
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