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This shows that it is willing to change the topic from Single Malt WhiskyWilliam Grant & Sons is a family-owned independent brewer, famous for producing whiskies such as Glenfiddich. BaifuThe Wildmoor range of blended (malt and grain) Scotch whiskies is launched.
“Single malts have always been in the spotlight,” said Mitch Bechard, global brand ambassador for Wildmoor. “But what we’re seeing in the whisky industry right now is a lot of new blends coming onto the market. I think people are becoming interested in blended whiskies again.”
William Grant & Sons is no stranger to blended Scotch whisky: Grant’s Whisky was created in 1898 during the blended whisky boom and is still produced today. The grain whisky used in Grant’s Whisky is produced by Girvan Distillery, which also happens to be one of the sources of grain for Wildmoor whisky – William Grant & Sons has not yet revealed the other distilleries that produce grain and malt whisky for Wildmoor blended whisky.
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