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Elcorreo.com has been renewed. The leading Basque website, with more than 300,000 users a day, has been transformed since this Tuesday, offering a more modern image and a more flexible and intuitive navigation. The new EL CORREO “website” has a greater reach and visual richness, facilitates content access, displays a different and flexible structure, proposes different bets depending on the moment and importance of the news, and offers a wide variety of components and news resources. All this, with one goal: to satisfy the reader.

The changes are not limited to a redesign, more legible and in full alignment with the graphic lines of the newspaper’s print edition. In fact, to reinforce its single brand image across two different media, the website adopts the same label as the paper newspaper, with the letters EL CORREO in capitals, in the Gotham font and the suffix .com in red. Beyond the aesthetic aspect, the renovation has improved the presentation of the content and the ease of reading, adding new sections and access levels and paying particular attention to audiovisual material. It is a website that seeks to integrate all types of content, presented in a more attractive way and distributed in different areas, in order to invite users to look at the cover longer and encourage a change in your browsing habits.

The news starts with the title. In addition to the new tabs, as users browse the site, the menu that makes way for the sections always remains visible and moves as they move down the page. Going back, changing sections or opening new content has never been easier.

News, reports and interviews now look different. Each news type has its own graphic treatment in the headline and text. Content is growing and becoming richer: news integrates data, videos, images, galleries and different types of support.

1.- Drop-down menu

One of the most notable innovations is the drop-down navigation menu, which displays the most relevant topics in each section of the cover itself in an up-to-date manner. Now, it is enough to fly over the main menu with the mouse to see the latest content and directly access other content and the cover. In addition, another range contains more content: readers will find a subject section where they can access all the information about the featured current events, which are grouped in thematic sections on their own pages. They contain all Basque, national and international information (texts, videos and photo galleries).

2.- Terrace

The website is divided into five horizontal areas or independent platforms, each with its own function. Each displays a type of content and purpose.

The first contains information pure and simple and contains news that mark current events at the time of visiting the site. They are the big bets. An essential wall to know about current events close to you and around the world.

The second zone presents the second speed theme. It combines news, highlights, reports, interviews or something equally worthy of emphasis. At this level, with a strong visual impact, the most local information has a special weight.

The theme of “Easy Reading” is divided into a third layer, which brings together content of a social and “pink” nature under the heading “People and Leisure”. This is an area full of emotions, fashion, trends, fame, curious videos, anecdotes, etc. Next to this type of content, a fixed area is reserved so that users can always find agendas and proposals in the “Plan” section.

You can see a fourth terrace in the showcase, which allows you to see the organization of information and invites the user to discover the life beyond the cover. Similar to a summary of the sections of the portal.

The fifth area is the most explosive, with visual content. A space worth seeing. A spectacular photo gallery containing the best photos of the day, carefully selected for their beauty, uniqueness or spectacularity.

3.- Sports

Distinguished by a red title and a different font, the sports area has a special treatment. Its location is in the upper right area, allowing access to the content in the first “scroll”. The new design allows a better planning of the presentation of sports events, with the website trying to reflect the pulse of current events from the first moment. Based on this, the sports area acquires more presence and stands out from the rest of the information. Athletic Bilbao and Alaves in football, Baskonia and Bilbao Basketball in basketball will have relevant space in the new “home”, and their appearances will be a priority for highly relevant events.

The graphics of these events will be even more spectacular than they are today. In addition, live highlights will be enhanced and scores will be more visual, allowing you to be the first to know how major events are going. Readers will have information, multimedia and statistical elements at their fingertips, allowing them to quickly understand current events.

4.-+ and more, plans and agendas

The renewed elcorreo.com reserves a prominent space for in-depth coverage of different themes (travel, history, customs…) with careful textual and graphic treatment, which will be published under the headings + y Más. They will occupy the first line of the “Home” front page for a few hours every day.

In addition, the “Plan” section has a special relevance, permanently present on the cover of the third largest information block. It represents a great commitment to leisure and accompanies readers throughout the day, expanding the scope of reading to meet their various interests. This is not just an extended agenda, but top-level content. The prominence of the plan on the cover runs parallel to the reader’s free time, which is promoted in the “home” through various presentation possibilities. Every afternoon, users will find the nearest, most interesting leisure activities in a relevant place. On Friday, with an eye on the weekend, this section will have a great relevance on our website.

The site strives to connect the interests of the readers and the appropriate graphic choices, avoiding falling into a routine. The agenda has its own peculiarities and formats, highlighted in a module accompanying the news, which is also a supplement and guide. This section aims to be a leisure guide for the readers of the web, providing guidance and ideas for carrying out amateur activities through well-presented reports and going beyond a mere agenda of activities.

5. User Protagonist

The new site enhances tools related to news reporting and aims to strengthen them through user contributions and increase their visibility. These stakes are directly related to inviting users to upload photos and videos through their mobile devices.

Users will also have a greater role to play. The news has enhanced the content output to social networks (Twitter and Facebook). It is also possible to post comments, which now open to the side of the news, accompanying the user as they browse and preventing excessive scrolling of the article. They appear more integrated with the information.

6.- Audiovisual content

Multimedia consumption is integrated into the editorial area, so there are multiple possibilities when it comes to displaying photo galleries, videos or infographics. We made a special commitment to the photo galleries, which, in addition to a more attractive format, are presented as a selection of images, published every day in the lower area of ​​the homepage. The proposal is intended to be attractive, aimed at getting users used to scrolling through the entire cover and forcing professionals to make a single selection, processing and publication of the images.

7.- Contact with users

The aim is to create a closer link between the journalists who create the site and the users, making possible the concepts of intimacy and proximity. In this way, users can establish a personal and direct contact. In turn, the professionals of elcorreo.com will be more transparent and will be identified and linked to the topics they usually cover or the formats they use in photographers, cameras or infographics.