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“It is a partnership of principle with a common strategic vision: to provide our followers with reference offers that contribute to providing viewers with a more informed viewer in one of the most followed sectors, the sports sector with the largest audience in history.” João Epifânio, Chief B2C Sales Officer and Chief Marketing Officer of MEO, sums upAnd she is Not a toad.
From today, the sports game with eight years of recognized production joins the SAPO universe, a partnership aimed at strengthening the diversity and quality of its content for the more than 3.5 million people who visit it every month. Founded on January 29, 1945 by Cândido de Oliveira, Ribeiro dos Reis and Vicente de Melo, inspired by an idea on a table in a Lisbon café, Just 50 years later, Bola has realized his dream of becoming an everyday playerin 1995 – the same year that SAPO was born at the University of Aveiro – and five years later began its digital operations.
Now, 29 years later, SAPO completes its association with one of these companies, further reinforcing its commitment to continue investing in innovation and its desire to offer more services to its users. media It is the most inevitable in the country and in the Portuguese-speaking world, consolidating the relevance matrix, guiding the relationship with its followers and contributing to its positioning as a recommended brand for 2024.
In addition to the text, video and audio content collected by A Bola, news and reports, interviews and opinions are now available on the SAPO.pt portal, furthering the already fruitful partnership between MEO and A Bola – from the very beginning with the A Bola channel on MEO TV. “Today’s integration is with SAPO, a brand that I am very proud of, which has undergone a period of great growth and transformation in the last year, thanks to the technological projects it integrates, the diversity and relevance of its services. João Epifânio stressed that the innovation factor is engraved in SAPO’s DNA, “the biggest factor in building and driving its offer, both through the content produced and through its ecosystem of partners”, he recalled. Player In Portugal, the aggregation, production and management of content and digital assets make digitalization inevitable”.
Remember ten days ago, SAPO adds Impresa Group brands to partner ecosystemalso begins to offer its readers content from Expresso, SIC Notícias and other publications of the group, the CEO of SAPO’s parent company, Altice, stressed the importance of this moment. “As a leader and strategic asset in the Portuguese digital sector, SAPO, home to all Portuguese people, has recently had a new ambition that involves the development and enlivening of an ecosystem of relevant partnerships that can bring value to all its users”, stressed Ana Figueiredo.
Now with And she is The high-quality service guaranteed by a wider range of partner titles is expanded by joining the SAPO network, among which content from the sports sector is also provided, following the new reinforcement achieved in May with the addition of ZeroZero.
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