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Caddy, the fall of a mass retail icon

Broadcast United News Desk
Caddy, the fall of a mass retail icon

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Narrative – On Tuesday, May 28, the Saverne Commercial Court placed the company that produces this famous trolley in receivership. The group has been rescued three times since 2012.

There was the clatter of tokens, the clang of metal, and the bump of wheels in the parking lot. Chariot Caddy It is a Saturday morning experience common in thousands of households, almost as old as the supermarket. A future reunion of Ateliers, with the company’s full surname, Caddy, still written on a dotted line. Because, this Tuesday, May 28, the Saverne court once again placed the former Alsatian flagship company under receivership. It is the fourth time the company has found itself in this situation since 2012.

The French wheeled cart, a symbol of mass consumption, was the first victim of its development. “Host a seminar together» Since Marc Joseph was founded in 1928, he has focused on objects made from wire. This humble material could be found in baskets, wine bottle racks and rabbit hutches until the 1950s when the founder’s nephew visited the United States and discovered these do-it-yourself stores he had heard about…

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