Uncovering the highlights and concepts of the 2024 Thailand Coffee Festival, how exciting will this year be?

Open the coffee world at Thailand Coffee Fest 2024 Regenesis, a community for coffee lovers in 2024, and a gathering place for people in the coffee industry. From upstream to downstream, we aim to connect nature, coffee and people with the same goal, and invite coffee drinkers to learn about good coffee. Create a sustainable development chain together

Thailand Coffee Festival 2024 is one of the largest annual coffee festivals in Thailand, an event where coffee lovers come together. Let’s come together as a community. This year it brings the concept Nature-Coffee-People Fusion with the same idea of ​​emphasizing the sustainability of Thailand’s specialty coffee industry with the concept of “regeneration” and aims for creative revitalization in all aspects. With the goal of making good coffee for everyone, the event will be held from July 11 to 14, 2024 at IMPACT Exhibition Hall 5-8 in Muang Thong Thani.

Overview of the Thai specialty coffee market Nowadays it is becoming more and more popular. In general, looking back over the past 5 years or so, there has been development and a higher growth rate. People who drink coffee are better at it. Coffee can be classified to learn more about coffee. With the possession of new technologies for industrial coffee, including baristas, farmers and coffee shops, it is growing at a faster rate. It shows the overall situation of coffee consumption by Thais. The total volume is 90,000 tons, and two varieties, Arabica and Robusta, of which Thai coffee can be grown. While the output is only 40,000-50,000 tons, the output of specialty coffee is very small, only 30%, which makes the 2024 Thailand Coffee Festival an event that brings together only 30% of specialty coffee. Let coffee lovers come to appreciate the good things of the few limited varieties that can be tasted. And it is generally not available for purchase

• What is specialty coffee?

As we all know, “specialty coffee” must have two main criteria:

1. Tangible ratings, grades, and reviews from the Coffee Association, which must reach 80% or more (out of 100%).

2. The production process must be error-free. By taking into account every part of life involved, from planting, production process to consumers, therefore, specialty coffee is coffee with quality from upstream to downstream, taking into account the quality of life of people in the coffee beans. Industry. The biological, quality and economic aspects of the forest area.

Of course, this event is not an ordinary coffee event. But this event will promote the Thai coffee industry within the entire industry, from coffee drinkers to the taste of good coffee. Get new coffee drinking experience and knowledge.

Farmers themselves have been able to showcase their work, share their knowledge and create opportunities for fame. This includes sharing new dimensions of sustainability in all aspects of the industry, such as taste, craftsmanship, economics, etc.

In addition, for entrepreneurs, they will get to know more people in the coffee industry and understand the development trend of the Thai coffee market. They will also learn about the knowledge, trends and technologies of the coffee industry.

Natrada Kunaviwatananong, Chairman of the Specialty Coffee Association of Thailand, said: “The Thai Coffee Festival is one of the festivals that aims to promote the Thai coffee festival and bring changes to the Thai specialty coffee industry from beginning to end. It makes us think deeply. So that everyone in the whole organization can move forward together. This year we spared no effort to hold this event with the concept: to bring together nature, coffee, and people until the “regeneration” of creation and continue in many forms. This will lead to a better environment, coffee quality, and people’s lives. We call these people who connect the community. ‘Thai Specialty Coffee Industry'”

“The coffee community is not just about trading and exchanging goods for currency. But it is about the participation of the entire ecosystem of Thailand’s specialty coffee industry. Starting from the upstream, we must start engaging in agriculture that is sustainable for the world and the community. Drawing on the experience of the older generation combined with the innovation and technology of the new generation to develop productivity. Moving towards fair trade and creating understanding invites consumers to understand the value of choosing their next cup of coffee. This should have a positive impact both for the environment and quality of life. Consumers are the last important link in the chain that drives the strong and sustainable development of Thailand’s specialty coffee community.” said the Chairman of the Specialty Coffee Association of Thailand.

Of course, the current Thai specialty coffee circle is connected with tourist attractions. Some people travel to Thailand to taste coffee. Or want to travel to find coffee tasting experience from new special coffee seeds. It also has an impact on the design industry. Add more value to the product and instill knowledge about sustainable development. Everything can improve the quality of life. Enjoy the pleasure of drinking coffee. And get a good environment to participate in this annual coffee event.

Design, Layout and Event Design: The organizer sent a questionnaire to the farmers about the structure. And design elements of the event, what can be used when the event is over? Therefore, the interior design of the Thai Coffee Festival 2024 will use materials that will not be thrown away after the project is completed. Or senseless destruction but will be distributed to farmers for further use, such as white cloth and water pipes, this concept creates zero waste from the beginning.

Regeneration concept: A concept that aims to revitalize creatively in all aspects. Creating coffee that is good for everyone, such as conducting tests to calculate the carbon credits of colleagues from the beginning of the journey. Or calculating things that happen in order to reduce carbon emissions for future work. And collecting garbage along the way and tracking the results at any time. This work is considered one of sustainable work. Leading everyone, including farmers, organizers, colleagues and industrial sectors, to move towards a good goal together. Creating good quality widely

Thai Specialty Coffee Concept: Everyone will encounter many specialty coffee seeds that are contrary to the climate of Thailand. Everyone will gain knowledge. Coffee Stories Planting Quality Coffee and New Ideas From the beginning, using coffee beans has been tilted downstream, such as environmental issues. This has led to fewer coffee beans being planted than before. But the quantity is enough. And what is seen in the market remains the same because farmers change their agriculture by planting more crops, etc.

There are many other special highlights such as the Treasure Omakase, tasting the finest Thai specialty coffee beans. The coffee known as Treasure 2024. Watch the 2024 Thai Es Yen Championship competition in search of the best Thai barista. The cold menu maker of the mellowest Thai coffee, the 2025 Thai Coffee Competition, in search of a champion for Thailand. Continuing to compete at a world level with the 2025 Thailand National Brewers Cup Championship and the 2025 Thailand National Barista Championship, there is also the opportunity to rub shoulders with Martin Wölfl World Brewers Cup Champion, a young barista from Austria, the most recent Brewers Cup World Champion.

• The Coffee Creative Zone showcases creativity through a “cloud”-style pop-up event, preparing and presenting local Thai ingredients for the cafe to use in various beverage menus, such as coconut sugar, Camellia May Wild Honey Coffee, Sago Tree, Plum Syrup, etc. The feature of this area is the cute line design of the Sundae Boy, which is an annual check-in point that coffee lovers cannot miss.
• Treasure Omakase, an event to taste the finest Thai specialty coffee. Coffee designated as a national treasure in 2024
• The 2024 Thai Es Yen Championship aims to find the best Es Yen contestants. 2024 Thai Coffee Menu
• The 2025 Thailand Coffee Events looking for Thai champions to continue competing at the world level include the 2025 Thailand National Brewers Cup Championship and the 2025 Thailand National Barista Championship.
• Get the chance to rub shoulders with the latest BrewCup World Champion, young Austrian barista Martin Wölfl, and 4 other barista champions from different stages, who will serve you coffee every day at the event.
• Surprise workshops and many other events

Changnoi Kunchorn Na Ayutthaya, Managing Director of Cloudland Co., Ltd. said: “The success of the Thai Coffee Festival over the past nine years is an important driving force for our comprehensive event planning. Strengthening leadership and setting the future direction for the sustainable development of Thai specialty coffee in all aspects.”

“At this year’s event, it will be presented through stories told by real experts in the coffee ecosystem. Farmers, baristas, roasters from home and abroad. As well as hosting environmentally friendly events to create a culture for attendees to achieve simple ways to participate in creating sustainable development, like carrying a glass of personal cloth bags for activities, waste separation, and event design that takes into account the destination of various materials. The 4-day event will be full of friendships that people in the Thai specialty coffee industry are ready to pass on. New knowledge is an important part of helping to promote the sustainable development of Thailand’s specialty coffee industry. Prepare to go all out to create a space that meets the lifestyle needs of coffee lovers through various products of special variety coffee beans, home brewing equipment, and various products beyond coffee, including bakeries, tea shops, cocoa shops, and ice cream shops, creating a harmonious atmosphere for this year’s event.” Chang Noi concluded.

For coffee lovers interested in more information and details of daily events, visit the Thailand Coffee Festival Facebook page or the thailandcoffeefest website.