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Alter Ego Media: A major technology investment for the group’s media

Broadcast United News Desk
Alter Ego Media: A major technology investment for the group’s media

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With its leadership and the goal of maintaining a strong position at the forefront of development, Alter Ego Media continuously invests in pioneering technologies for managing and exploiting its audiovisual material across all its media.

MEGA, which ranks first in the preferences of TV viewers, is the only TV station in Greece and one of the few in Europe to use advanced automation control and Media Asset Management Systems that follow the highest standards of leading international organizations, integrating a complete real-time graphics ecosystem and using VR (Virtual Reality) and AR (Augmented Reality) technologies.

Alter Ego Media’s studio utilizes robotic image capture systems and sophisticated cloud editing to achieve uniform and quality-upgraded edits on multi-camera projects.

Alter Ego Media is also the first media in Greece to use artificial intelligence (AI) technology. Readers of tovima.gr media can listen to specific articles through artificial intelligence technology, providing them with a new and innovative information experience.

Recognizing the increasing demand for online audiovisual content, Alter Ego Media is investing in a new technical infrastructure, which is expected to be completed in October. This investment will allow the Group’s digital media to enrich its content with more audiovisual material, meeting the needs of modern users.

Alter Ego Media also has a strong presence in the podcast space, having invested in the production of Greece’s only daily information podcast “THE STEP Today”, which was also named Best Podcast in its Category at the 2024 DiMe Awards.

More broadly, through a range of initiatives and actions, the Group is developing into an innovative, pioneering, internationally competitive media technology group, ready to effectively respond to the important challenges of the future.

Giorgos Saliaris-Fasseas, General Manager of Strategy, Technology and Development at Alter Ego Media, said: “Investing in innovative technological solutions is a fundamental element of our strategy. We are proud to be a pioneer in Greece and Europe and we will continue to use the possibilities of modern technology to improve the information and entertainment of Greeks.”

Dimitris Tsigos, Director of Technology at MEGA, added: “The integration of new automation and media management systems has significantly increased the efficiency of our staff and the quality of our services, which are two important components of our ongoing development. A recent example is our collaboration with Anixe.Net to integrate a new HbbTV media player into our hybrid TVs, the first installation of its kind in Europe.”

#AlterEgoMedia #MegaTV #MegaHybrid #ал

About Change Self Media

Alter Ego Media is the largest mass media group in Greece. With more than 1,100 employees, it is also the largest content producer in Greece.

The Group’s portfolio includes the first television station MEGA, the iconic historical news media TO VIMA, TA NEA and ECONOMIC POST. The reference point of Alter Ego Media is the largest Greek portal IN.GR. The Group also owns the radio station MY RADIO, the production company ALTER EGO STUDIOS and the content company MORE MEDIA.

Driven by its passion for responsible information, diversity and quality entertainment, Alter Ego Media continuously invests in new technologies and transforms itself into an internationally competitive media technology group.

www.alteregomedia.org

#alteregomedia #mega #tovima #tanea #ot #ingr #myradio #media

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Contact: Korina Nikolopoulou | grafeiotypou@alteregomedia.org | 210 7418918

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