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Reportedly, tensions arose between the main actors during filming, and while the promos suggested that it was a romantic comedy, that was not the case.
Released in February 2016, We have to wait for the Covid-19 pandemic to Never again （It all ends with us English) has become a real bookstore phenomenon, Buketoke (TikTok app community dedicated to literature). Proof of success, Never again It was the fourth best-selling book in France in 2023. The film adaptation of Colleen Hoover’s work was highly anticipated. But as soon as the film was released, it was controversial due to its clumsy promotion and rumors of tension on the set.
READ ALSOBut what happens on the set of the movie, Stay With Us?
We can’t believe the gorgeous movie poster that announces a universe « Girly ». Never againThe romantic comedy, which hits theaters on August 14, is not really a romantic comedy. On paper, the plot synopsis recalls it well: Lily Bloom (Blake Lively) falls in love with surgeon Lyle Kincaid (Justin Baldoni). The two are close until one day Lily discovers that the man who becomes her husband is a violent man. The young woman finds herself in the same situation as her mother, who was once a victim of beatings by her partner.
Never again Dealing with domestic violence. The publicity surrounding the film didn’t point to anything. The subject of domestic violence wasn’t mentioned in any way in interviews, and the film’s official Instagram account only shared romantic clips from the production, indicating that it was a romantic comedy. Star Blake Lively also invited the audience to « Wear printed clothes and bring your bestie. Go to the cinema.
The actress also used this promotional moment to promote her alcohol and hair care brands, the last of which was launched at the end of July. After this clumsy promotion was severely criticized on social networks, the film team quickly tried to make amends. Blake Lively, Justin Baldoni and the official Instagram account of the film shared links to resources to help victims of domestic violence and raise awareness of this issue. But it was too late, this promotion was difficult for Internet users to digest, as evidenced by the large number of comments left under the Instagram publication below.
After the book was published, it was criticized for the same reason, and the author Colleen Hoover was accused of ” Paint a fascinating vision » domestic violence. However, for the author, the novel is It’s an opportunity to explore » The domestic violence his mother experienced and “ Write Your Story », she explained Daily Mail .
Blake Lively ‘feels unwell’
In addition to the failed promotion, there were rumors of tension on the set, including The Hollywood Reporter. These contents began to circulate after Lyle’s translator and the film’s director Justin Baldoni was absent from all group interviews. The two stars attended the film’s promotional events separately and were never photographed walking the red carpet together. In addition, Blake Lively, Colleen Hoover and other actors did not follow Justin Baldoni on Instagram, although he also followed them, which caused some fans to be alarmed. If Colleen Hoover shared several photos of the actors and photos she took behind the scenes or during interviews, Justin Baldoni appeared in none of them.
according to TMZ these tensions come out when Blake Lively feels « uncomfortable » During the kissing scene with her on-screen partner Justin Baldoni, Justin Baldoni reportedly “hang out” The actress was also reportedly embarrassed when the actor, who suffers from back problems, asked his trainer Blake Lively about her weight as they were preparing to film a scene where he lifts her into the air. The comment reportedly upset Blake Lively, who gave birth to her fourth child in February 2023.
Finally, it was reported The Hollywood Reporter The atmosphere deteriorates when Blake Lively or Colleen Hoover try to rewrite certain scenes performed by Justin Baldoni, which Lyle’s translation does not appreciate.
Blake Lively has yet to comment on the matter, but she has received support from Brandon Sklenar, the translator for Atlas, another of Lily Bloom’s suitors in the film. Author Colleen Hoover and the cast embody hope, perseverance, and women who choose a better life for themselves. Attacking women who poured their hearts and souls into the making of this film because they believed so strongly in its message defeats the intended purpose. What happened or didn’t happen behind the scenes should not affect our intentions in making this film (…) Believe me when I tell you that there is not a single person in this film who is unaware of the responsibility of such a subject (…) This film was made to inspire and raise awareness. And to stop giving women bad roles!” he wrote in an Instagram post shared on Wednesday, August 21.
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