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“Chain Thana” has joined hands with the Chiang Rai Provincial Administration to promote “Chiang Rai Creative City” to become the first province in soft power.
Mr. Thanatraichat Phuchokanan or “Chain Thana”, Chief Marketing Officer of Amado Group Co., Ltd., said that today he and his team went to Chiang Rai Province to prepare for the discussion. And meet with community business entrepreneurs in various communities/regions in Chiang Rai Province, OTOP products, and provide advice to entrepreneurs to promote online trade as well as store sales to show the potential of local products in that community. Generate income through “show by Chenthana” to be distributed to the community, and promote Chiang Rai products to the online market, become the soft power of Chiang Rai products, and create a Chiang Rai brand to attract the attention of shoppers in Thailand and around the world. Change the world quickly and sustainably
Shane Thana said that he and his delegation went to Chiang Rai Province to meet with Ms. Atithathorn Wanchaithanawong, Chairperson of the Chiang Rai Provincial Administration, and asked about the issues of the community business groups in the area. In particular, the use of local raw materials to produce goods and products that meet standards, as well as innovations using raw materials near Chiang Rai Province to promote the sales of online product systems. Through the channels of Amado Co., Ltd. and Show by Chain Thana Co., Ltd., solve and reduce the problem of high-quality products being stranded in the area.
“Through discussions, it was discovered that the sales management system may still not be able to achieve a perfect balance with production due to the marketing-driven system. And help reduce the bad debt problem of borrowing and investment in the region. It may be possible to borrow money to invest and use the local wisdom of the people of Chiang Rai to produce quality products.
But due to the condition of the product produced, it is a standardized product. But it cannot be sold to balance the production cost. Today, I learned from the Chairman of the Chiang Rai Provincial Administration that Chiang Rai Province is working hard to promote various innovations. We welcome cooperation with community business groups in the area to make Chiang Rai a creative urban area. “Said Shane Thana.
Chain Thana said that therefore, when Chain Thana’s Show and Mr. Kraisorn Pitivivat, the new CEO of Amado Group, learned about it, they were happy to join in the innovation of product sales through online media to jointly help stimulate sales revenue and help community enterprises develop products. This is the development of folk wisdom to create product sales and product production development to create additional income and employment opportunities in the region. For further sustainability
“At the Chiang Rai Festival, the city is designed for sustainable development. The conference will be held from August 9th to 15th, and myself and the new management team of Amado will be present. We will participate in activities to promote product marketing and trade through online media. And bring company products and join us to promote marketing and create income for each community in Chiang Rai province.” said Shane Thana.
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