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The home television industry has fully utilized its capabilities and has become a strong competitor to Iran’s national television.
In this era, television, with the help of the management of a certain political current, in less than a decade, tried to empty television of all the elites and all the skilled programmers who with their good programs put millions of viewers at the feet of the magic box and removed it. Now, in front of him he sees the ability of a platform like Filmo to produce and broadcast programs. Almost all television celebrities now appear on family programs in the form of attractive and exciting programs.
The motivation for this note may have started from rumors that were circulating on social networks during the broadcast of Filmo’s “Bookman” program. Kitabaz is one of the most watched programs on the Nasim TV network, and for the educated and reading class, Soroush Sehat’s performance is a rare opportunity. For example, the opportunity to breathe in air pollution and the opportunity to breathe oxygen in the suffocating air.
Now, this show, which was not supposed to replace anyone, put pressure on anyone, is suddenly removed from television. A few years later, the news that this show performed by Soroush Sahet will be broadcast on Filmo. That is, television managers suddenly handed over all the rhythms to competitors in the private sector.
Now Filmo also airs a series starring one of the most popular children’s faces on TV, “Amo Porang”, airs the “Gol Ya Poch and Oscar” competition, performed by Mehran Moderi, and with Ali Darskar, a religious and cultural TV personality whose performance is considered to show that famous TV personalities in all fields have the opportunity to appear in family programs. In addition to this, it should be noted that Ehsan Alikhani appeared in front of the camera of the clown competition after his anger on TV, so that the film presentation and family performance in front of his rich but lazy and totalitarian opponents will be more exciting. Completely.
National television was once known as the only source of entertainment and information in the country but has declined dramatically in recent years. On the other hand, home viewing platforms like Filmo have been able to carve a place in the hearts of viewers by offering attractive and diverse content. This huge transformation in the media industry has raised many questions about the reasons for this change and its impact on the media industry and society.
Why did the state television lose viewers? Excessive focus on political and ideological issues led the state television to neglect the main needs of viewers, namely entertainment and useful information, leading to the departure of many popular personalities and creative program producers. The diversity and appeal of television programming suffered a big blow due to disagreements with the ruling policies, and the state television could not adapt to the rapid changes in technology and the expectations of new viewers, producing repetitive and low-quality programs. The programs led viewers to look for alternatives to kill their free time.
The rise of family programming and the decline of state television show Iran’s media industry has undergone a dramatic change. This development has created new opportunities for producing interesting and diverse content. But the sustainable development of Iran’s media industry requires macro policies and support for content producers.
What, in fact, is causing television to move away from the reference and give its programming to abandoned movements and political minorities? What would be the consequences of the disintegration of television? Would television replace healthy competition with family programming and private sector platforms?
Murad, respected author, the national TV is actually state funded and not private, because Iranian TV is sometimes against the government!
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