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It took a full week to work on each word.”dignified” blew up on the internet. Like any viral trend, it started completely by accident, when a little-known transgender beauty content creator named Jules LeBron posted a 38-second video on her TikTok account in early August showing how she had chosen to apply her makeup that morning.
“You see how I look when I’m at work with my makeup on? Very modest, very conscious,” she said in the satirical video that thrust the term “Demyur” and herself into the spotlight. “I don’t go to work with green eyeshadow on my eyelids, I don’t go to work looking like a clown,” she continued with heavy makeup on her eyes and cheeks. “You see how I look presentable? The way I go to an interview is the way I go to work. I’m very aware of my nipples when they look like Marge Simpson and go to work. Hired, diva.”
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