[ad_1]
Athletic Brewing has surpassed Heineken and Budweiser in non-alcoholic beer sales.
The newspaper wrote that the value of Athletic Brewing, an American beer brand specializing in non-alcoholic beer, has doubled in just two years. Wall Street Journal.
After a round of funding, the company is now valued at $800 million, which is equivalent to about 8.4 billion Norwegian kroner at today’s exchange rate.
The company is the largest producer of non-alcoholic beer in the U.S. and has surpassed competing products from Heineken and Budweiser in grocery sales, the newspaper reported. Wrote before.
The company sold more than 258,000 barrels of beer last year, making it one of the 20 largest breweries in the United States.
Becoming more popular
You can buy one of their products at Vinmonopolet in Norway, but you won’t find them on grocery store shelves in that country.
But non-alcoholic products are also becoming increasingly popular in Norway.
Of all Vinmonopolet’s products, non-alcoholic beverages have seen the biggest sales growth, with sales up 22% in the first four months of this year compared to the same period last year.
– We set a record last year with 1.1 million litres of non-alcoholic beverages and this year we are on track to set a new record by a wide margin, says Jens Nordahl, PR Manager at Vinmonopolet. Virginia.
– Athletic Brewing CEO Bill Shufelt said in an interview with The Wall Street Journal about the non-alcoholic beer market that ten years ago, there were no other options.
Athletic Brewing was founded in 2017. Shufelt, a former stockbroker, quit his job to get into the non-alcoholic beer space — an interest he developed when he gave up drinking himself.
The growth of the non-alcoholic beer market in the U.S. is partly attributed to younger Americans drinking less alcohol than before.
German Fashion
It’s not just in Norway and the United States that people are drinking more non-alcoholic beverages.
Non-alcoholic beer is also becoming popular in Germany, according to the German statistics office Destatis.
Statistics from 2022 show that production has almost doubled over the past decade.
This growth is linked to consumers’ growing health awareness and the rise in alcohol-free alternatives.
In Germany, all beers with an alcohol content of less than 0.5% are considered non-alcoholic.
[ad_2]
Source link
