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The mission of the UK Commonwealth Cyber Security Initiative is to bring the best of UK cyber security expertise to other Commonwealth countries and was launched following the Commonwealth Heads of Government Meeting in April 2018. Part of the initiative is to provide free, accessible, up-to-date and comprehensive cyber security advice to the people of Jamaica.
Stay safe online: www.getsafeonline.org – a UK non-profit – will launch a brand
On April 1, 2019, Jamaica will launch a new website that will provide comprehensive online safety advice and
The latest cybersecurity risk information for residents of Jamaica.
In addition to the website, a series of public awareness campaigns will be run over the next 12 months to maximise public awareness of online safety. The aim is to help everyone, from the most web-savvy to those who are less confident using the internet, become more aware of the risks and better protect themselves online.
Antigua and Barbuda, Bahamas, Barbados, Dominica, Jamaica, Grenada, Guyana, Saint Vincent and
The Grenadines and Saint Lucia are among nine Commonwealth countries to launch public awareness campaigns
The first campaign, themed “Hello_Potential_Victims”, will begin on April 1.
In 2019, with the help of marketing agency ODEM. Between April 2019 and March 2020, as
Each country will use campaign programs, traditional and digital PR strategies to achieve key cybersecurity goals.
hello_POTENTIAL VICTIM uses the example of a “potential victim” of the victim
point of view. In addition, the message is carefully crafted from the fraudster’s perspective. “Hello” serves a dual purpose
In a way, it serves as a wake-up call for victims who face threats from online predators and scammers, but it also
Greetings, just like how criminals treat their targets. The campaign is positioned to create
Raise awareness and draw attention to the growing issue of cybersecurity.
Peter Davis, global ambassador for safer internet access, doesn’t want people to stay away out of fear
Internet use. “In Jamaica, like the other Caribbean countries we work with, most people already have a ‘digital life’ and benefit from the information, opportunities and personal empowerment it brings. Creating and sustaining a digital economy also brings greater wealth and opportunity to the region.
We want people to be able to realize these benefits with confidence while knowing how to avoid pitfalls such as lotteries.
scams, romance scams and phishing. We also want to encourage people – especially young people
Generation – don’t “overshare” personal images or information. This may come back to haunt them,
Putting them at risk.”
To support the campaign and share the message, visit getsafeonline.org.jm
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