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Alfassi noted that in general, the number of flights for the purpose of experiences (i.e., matches or performances) has increased significantly in recent years, and for surprising reasons. “COVID has affected a lot of people, making them feel like they have to live now,” he said. “After COVID, people felt they needed to take time, spend more time on happiness. After COVID, our numbers, including in the sports and music tourism industries, have increased by about 30%. 2022 will see a big increase.”
How did the Iron Sword War affect business?
“October-November were pretty much dead months, and we were dealing mostly with cancellations and saving money for customers who couldn’t fly to the events they bought tickets for. Starting in February, people realized the promotion might not end so quickly, and since then we’ve felt a consistent increase, although it’s still not at the levels we’re used to.”
Alfassi said that dealing with the cancellation of tickets due to the outbreak of war was not easy. “The number of cancellations was in the thousands, not in the dozens,” he said. “We did set up a focal point here, and all the employees in the office were busy assisting customers, contacting suppliers. Most customers understood that we had done our best. We created several options. For example, leaving the money with the company for future purchases, and then we had to further process the sale of the tickets, which was not something that could be done overnight, that is, either sell the card to other customers abroad or deal with the supplier, even if the supplier. He takes back the card and imposes a huge fine on you.
“We offer customers reduced refunds based on the price at which we were able to sell the tickets. There have also been a few cases where we have not been able to resell the tickets for various reasons and the customer has then had to bear the costs. In the first days of the war, suppliers abroad were more patient and more convenient to cancel because they were also shocked by what was happening here, but after a few weeks they stopped. I must point out that in the vast majority of cases our customers have also known us for many, many years and have been very patient and understand that it is not our fault or our responsibility, but there have been some awkward and unpleasant conversations.”
Have you received any compensation from the state?
“It’s a big shame. We have received payments so far for October. From November, although we should have been compensated, we have 50%-70% less compared to the previous year, and we have not received any compensation. By the way, in Corona we faced a similar situation, the authorities were more understanding, and now it seems that they simply do not want to pay businesses. They are waiting for them to recover on their own, or for them to apply for more loans.”
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