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In recent years, the media industry has undergone a huge disruptive transformation brought about by digital transformation.
These changes have not only resulted in greater competition, but in the worst cases have also led to reduced revenues and the elimination of revenue streams.
Media companies also face another challenge – changes in audience content consumption behavior amid new threats to old media.
Therefore, the media industry must adapt strategically to remain relevant and viable, or perish.
This reality opens the door to new ways of doing things.
Collaborative journalism offers endless possibilities for media organizations and journalists.
The partnership between The Star and TV47 will result in a stronger journalism business, positive development of news and content production and a better distribution ecosystem, with both parties complementing each other’s strengths.
This practice has been replicated elsewhere in the world with great success.
In 2021, 600 journalists from various media organizations produced the now famous Pandora document Exposure.
Global Impact Pandora A huge number of stories show how joint media production can have a positive impact on society around the world
Through this partnership, we aim to produce audience-centric, impactful content and transform challenges facing the media industry into opportunities for innovation and shared growth.
Our dedicated team of journalists and other media personnel share a common belief: that through our combined efforts, we will improve the quality of content provided to our audiences, increase accessibility, and enhance the marketing and promotion of our products, while creating greater and better value for our advertisers.
We promise that we will leverage our shared strengths, deliver engaging content, build strong connections, explore the future together, and bring an exciting journey to our viewers, readers, and partners.
We look forward to a fruitful collaboration and I can confidently say that this partnership is truly a match made in heaven.
Mwenda Njoka, MBS, is the CEO/Managing Director of Cape Media Group.
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