[ad_1]
Sir Paul Smith, a world-class designer and founder of the British fashion brand Paul Smith, created a seminar to create knowledge and inspiration for Thai fashion industry professionals. In addition to traveling to Thailand to join the flagship store, the Central Embassy Store also accepted a special lecture entitled “Creativity and Inspiration” for teachers and students of Fashion Southwest University (FASH SWU) to inspire and apply it to future work. This is the first time he has given a lecture to all teachers and students of the school. Students from the Faculty of Fashion of Srinakharinwirot University (SWU) and those who are interested in coming to the main auditorium on the fourth floor of the Thailand Fine Arts Center to listen to the seminar. Innovation Building Srinakharinwirot University recently
In this special talk, Sir Paul Smith reveals his insights on how to find inspiration from everything around you: Design differently It starts with thinking outside the box. Look for inspiration around you Learn by doing These things will give you new ideas. Therefore, design is about creativity. And creativity is the most important. And also recommends looking for experience to understand the client Get experience to learn how to work with other designers. Before starting your own business because the world of competition is huge. Including not doing what any other brand has already done. To be successful, you have to try to think differently. Inspiration is everywhere, like seeing a vintage fountain pen that looks old when used for writing. But if the color of the pen cap is used as inspiration for the design of the lampshade pattern. An old blue vase lying on a green lawn. Going towards a striped design between blue and green.
Furthermore, Sir Paul Smith stressed that thinking outside the box will bring about change. Because of this difference, people will be drawn to the brand. In the fierce competition in the business world, similar to the flagship store design of the Paul Smith brand that values design, such as the Paul Smith store in the big city of Los Angeles in the United States. Most people travel by car. There are almost no pedestrians on the sidewalks. Coming from a very plain city, Sir Paul came up with the idea of adding bright colors to make it really stand out in the city. So he designed the store in bright pink. Currently, Paul Smith in Los Angeles has been clocked in. Take a lot of photos and post them on social media. The image of the pink walls contrasting with the blue sky of Los Angeles. It is now the most Instagrammed building in California and Hollywood. More than any other building
The world-famous designer concluded: Collaboration between brands is a marketing strategy to expand the customer base. The Paul Smith brand often creates new phenomena by collaborating with brands from different businesses, such as the famous lighting manufacturer Paul Smith + Anglepoise. This makes the Paul Smith brand appear in interior design magazines. Or in furniture magazines. Therefore, it is another channel for public relations.
[ad_2]
Source link
