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E-Sports comes to Australia: SBS joins as 2024 broadcast partner
Cutting-edge electric off-road racing series Extreme E has partnered with Australia’s public broadcaster SBS to broadcast its 2024 season. The new deal will bring Extreme E’s action to a wide Australian audience via SBS’s free-to-air channel and SBS On Demand streaming platform.
From next year, fans in Australia will be able to watch the high-speed action and environmental innovation of Extreme E’s X Prix on SBS, with the flexibility to watch the races on SBS On Demand. Ali Russell, Managing Director of Extreme E, and Ken Shipp, Director of Sport at SBS, both expressed great enthusiasm for the partnership, noting its potential to expand Extreme E’s reach and deepen fan engagement in Australia.
The partnership is a major milestone for Extreme E, increasing its profile in Australia through a major broadcaster. By partnering with SBS, Extreme E aims to grow its fan base and further its mission of combining the thrill of racing with environmental awareness.
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