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Izvestia cites XYZ as reporting that Russian gamers spent more than 20 billion rubles on in-game purchases in July 2024. The most popular in-game purchases are subscriptions, cosmetics, new characters, in-game perks, and loot boxes.
The average transaction amount is 500 to 1,000 rubles, with the most active players spending slightly more than 2,500 rubles per purchase. The gaming industry is monetized primarily through two models: one-time purchases and the more lucrative free-to-play model, where revenue is generated through in-game transactions.
The free-to-play model is more sustainable for developers, and experts have stressed that microtransactions have become a significant source of revenue, sometimes even exceeding the original cost of the game itself.
Overall, the Russian gaming industry grew 14% in the first half of 2024 compared to the previous year, indicating continued growth in the sector.
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