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Summer vacation is not only a time for students to enjoy a short break after the school year, but also an ideal time for family vacations. For investors, this season also brings some expectations, that is, they will receive interest on their financial investments. Many public companies pay dividends twice a year, and summer is one of them, which provides investors with more satisfaction.
In Taiwan, a listed sushi company announced that it would launch a dividend collection plan in the form of “shareholder coupons”. This means that as long as shareholders own a certain number of shares, they can apply for these coupons, with a maximum limit of US$5,000 per coupon. “Shareholder coupons” are equivalent to currency and can be used in all company stores. There is no limit on the number of coupons that can be used for each purchase, making it more convenient for holders to consume. According to the company, the redemption rate of “shareholder tickets” in the past three years has been 90%. This approach not only encourages shareholders to become loyal customers, but also aims to drive more customers to become shareholders.
From the perspective of investment returns, this sushi company provides monetary benefits in the form of dividends, and at the same time provides consumption benefits in the form of “shareholder coupons”, thus ensuring that “money is well spent and money is well spent”, and obtaining double returns. “What to eat. “
Regarding “having money to spend”, anyone who buys a company’s stock and becomes its shareholder expects to increase the invested capital due to the appreciation of the business in the stock market. In addition, the dividends they receive also represent an important source of income. Dividends are the result of the company’s profits being distributed in proportion to the number of securities owned by each shareholder, and are a way for the company to thank shareholders for their investment. The payment of dividends represents recognition of the company and compensation for investment. It can encourage more people to buy the company’s stock, thereby attracting more capital flows, promoting the expansion and growth of the business, and creating a win-win situation for investors and companies.
It is worth emphasizing that the payment of dividends is directly related to the profitability of the company. Generally speaking, a company can only pay dividends to shareholders when it is in good operating condition and profitable. On the other hand, if a company continues to pay dividends when it is not profitable or is making a loss, it will send a wrong message to the market and mislead investors.
The “eat what you want” coupon is also a reflection of the sushi company’s business philosophy. As time goes by, investors’ attention to companies is no longer just numbers, but a more multi-dimensional and comprehensive focus on corporate profits, the relationship between companies and shareholders, and corporate social responsibility. When managing a business, companies must consider multiple areas at the same time and consider different types of shareholders. Issuing “shareholder coupons” can bring companies closer to investors and intelligently promote the market penetration of products.
“Shareholder coupons” provide investors with free sushi. As long as the quality of the sushi is high, shareholders are likely to become regular customers of the restaurant company, thereby increasing its business volume and improving the company’s performance, which is beneficial to both parties. After enjoying the delicious sushi, customers will recommend it to their friends, creating excellent advertising effects through “word of mouth”. In the era of social networks, customer recommendations are more useful than advertising.
In short, this strategy of Sushi Company not only enriches the return on investment of shareholders, but also subtly improves its relationship with investors, increases their trust in the company’s products, and enables them to promote the company’s products more devotedly. In addition, it is also to win the company’s potential customers.
Legal Advisor of Macau Jazz Promotion Association
Associate Professor, Faculty of Management Science, Macau Polytechnic University
Blog: http://blog.xuite.net/legalpublications/hkblog
Email: legalpublicationsreaders@yahoo.com.hk
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