Radio program announces lawsuit against Buró de Radios and Factum over 2024 ratings measurement

Editorial in El País.
Russ Audience Measurement 2024recently by Radio Bureau After the study, it was revealed complete They sparked controversy. As announced by correspondents and analysts, one of the commitments will enter the judicial stage Neri PinatoHead of the morning show at Radio Oriental.

Research shows that the show, which airs from 7:00 to 9:00 a.m. on 770, has a rating of 0.17, which translates to an average audience of about 2,000 people. Pinatto confirms that the show has a much larger audience, and that he receives 2,000 messages from listeners every morning.

“Under the legal sponsorship of Dr. Eduardo Rust “We have decided to file a lawsuit against the Media Bureau and Factum for intentionally falsifying data related to the ratings of our show State of Situation,” Pinato said in a statement.

The head of consulting firm MPC focused on the numbers, saying sarcastically: “We have such a loyal audience, everyone sends us messages, isn’t that noble?”

Francisco Flores/National Archives

He also called on other radio performers who feel “hurt” by the ratings. He added: “We hope that the vast majority of media outside of this mutually beneficial company will join us in this fight.”

Julio María Sanguinetti, Guido Magnini Rios, Jorge Gandini, José Luis Falero, Andrés Lima, Cesar Vega and Eduardo Laster are among those who have regular columns on the show. Current situation.

The Radio Bureau is made up of several AM and FM stations, although all of them are Every year or year and a half, the organization commissions an audience measurement study.

In this case, Factum was the consulting firm responsible for the study, which covered Montevideo and the greater metropolitan area. The study was conducted between April and June in Montevideo and the greater metropolitan area. It was the first time the consulting firm had worked on a study of this kind, which included telephone surveys, field surveys, and even surveys of motorists at traffic lights.
The sample size reached 2000 cases. 1 rating point corresponds to 13,154 people.