Princess calls for protection of Kava cultural heritage at strategic meeting

Princess Angelica Ratufupeka Tukuaho called for the protection of kava’s cultural and economic value at the launch of the Regional Kava Development Strategy on Wednesday. In her keynote speech, the Princess stressed that kava is more than just a product, but an important part of Pacific identity and tradition.

“Kava is more than just a plant – it is the lifeblood of many Pacific Island cultures and a symbol of unity, peace, heritage and tradition,” Princess Angelica said, explaining the role of kava in Pacific communities, where it has been revered for thousands of years and used in ceremonies to mark life’s most important moments.

The Princess expressed concern over the growing phenomenon of cultural appropriation by foreign entities seeking to commercialise kava without respecting its deep-rooted significance.

“These efforts to profit from kava often strip the sacredness and collective nature of kava in Pacific Island cultures, reducing it to a commodity,” she warned. She believes this is a threat not only to the economic integrity of the kava industry, but also to the cultural heritage of the Pacific.

The new Regional Kava Development Strategy aims to protect the cultural significance of kava while promoting its economic potential. A key element of the strategy is to work with the World Intellectual Property Organization (WIPO) to secure Geographical Indication (GI) status for kava, ensuring that its unique quality and origin are recognized and protected globally.

Princess Angelica called for a balanced approach that respects kava’s rich traditions while exploring its potential in new markets. “Innovation should enhance, not diminish, kava’s cultural significance for future generations,” she said.

Focusing on sustainability, inclusivity and respect for tradition, the strategy aims to standardize kava quality, promote sustainable agriculture and increase market access.

The event concluded with a traditional Tongan dance, symbolizing a balance of strength and grace that captures the essence of kava itself.