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Premier Paddle, the world’s leading official tour for professional cricket, has announced a new multi-year partnership with Qatar Airways, which will see the award-winning airline become the official title sponsor of the tour.
Under the partnership, the Premier Paddle Tour will adopt a new name, becoming the Qatar Airways Premier Paddle Tour, while the tour finals, scheduled for December next year in Barcelona, Spain, will be renamed the Qatar Airways Premier Paddle Tour Super Paddle Finals.
The Tour has also selected Qatar Airways as Official Airline Partner for the remainder of the 2024 season and beyond. Both parties have agreed to commit to supporting the growth and development of the sport of padel around the world as the Tour will host 25 tournaments in 17 countries during the 2024 season.
Qatar Airways has partnered with Premier Paddle to provide players and fans with bespoke travel solutions, allowing them to benefit from exceptional travel experiences and benefits. The partnership with Qatar Airways helps foster connections between cricket fans, players and officials across the airline’s network, which includes more than 170 destinations through Hamad International Airport, its main headquarters which has won many international awards, most recently winning the title of ‘World’s Best Airport’ at the Skytrax World Airport Awards for the third time.
Commenting on the matter, Mr. Nasser Ghanem Al-Khulaifi, Chairman of the Board of Premier Paddle, said: “We are delighted to partner with Qatar Airways, the best airline in the world and one of the most renowned brands in the world. As the new title sponsor of the Premier Paddle Tour, in particular, we are entering a new and unique phase for our sport as this partnership helps to provide a unique experience for players and fans around the world and enhance the global reach of the event”.
“Padel in general has reached unprecedented heights.”
Qatar Airways Group Chief Executive, Engr. Badr Mohammed Al Meer, said: “Cricket is growing rapidly around the world and our global airline network is the ideal way to bring players, fans and officials together in a tour that will see 25 tournaments. We look forward to contributing to the increased visibility and growth of the sport of padel as the Official Title Partner and Official Airline Partner of the Qatar Airways Padel Premier Tour.”
With the support of Qatar Airways, the Premier Paddle Tour will help strengthen its presence in key markets across Europe and the Middle East, including France, Germany, Italy, Spain, Saudi Arabia and the UAE. Qatar Airways joins the list of sponsors as the Premier Paddle Tour’s main strategic partner, supporting its growth and expansion by providing an exceptional and diverse experience for spectators and competitors.
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