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So how did the experiment end? Aside from one guest being allergic to eggs and unable to eat the noodles, the team pulled off their stunt successfully. “The atmosphere was really good. People were saying ‘Wow, that’s so peculiar’ and ‘What a cool experience,'” he said.
In fact, several diners interviewed after the meal raved about the dishes they received (let me remind you, this was ramen prepared quickly from a bag). “The chef should make another dish for me,” said one customer, “He said mine had a stronger flavor and it worked well, like a combination of Italian and Japanese,” said another.
“It’s cut differently. You can definitely feel the uniqueness of the dish,” said one food expert, who then added that he would be willing to pay $70 to $80 for it.
Chen explains that diners don’t pay a cent — and for good reason. “I cash out some of the money, but it’s free so that when people find out it’s not real, they don’t feel ripped off.”
No less than 30 million people Watch his videos on Instagram, Another 8 million users on TikTok 500,000 on YouTube. Online reactions cheered Chen’s “social experiment” which exposed the naked bodies of food influencers and foodies. “This is an important lesson for everyone – everything starts and ends with marketing,” wrote one person. Another agreed, adding, “This proves that most people don’t know what’s real and what’s fake.” One commenter even admitted that he was one of the diners that night, writing, “I was in the video and we laughed when they told me the dish was based on our ‘halo’ – but for a moment I didn’t doubt that I was eating a dish of instant noodles.”
Another commenter concluded: “This proves that people will blindly believe anything that goes viral. This shows how brainwashed these young people are. They believe everything they see on social media.”
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