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Regarding the situation in the retail industry since the beginning of August, he added: “Contrary to the trend in the last few weeks since the beginning of August, sales have fallen by 20%-30% due to the epidemic. The national mood is low and there is fear of the enemy’s reaction.”
“There is no doubt that cost structures have changed post-war, but we are not yet on the scale of the coronavirus. Shipping times have doubled, but we have adapted to the situation and hope that the challenge will be to get goods to consumers on time, but the impact on prices in the fashion industry will be minimal, as fashion products are less affected by shipping volumes than, for example, electrical products.”
He elaborated on the problem of new brands being franchised: “There are real problems with new international brands being franchised and as we have seen, contracts that have already been signed have been stopped. This period of time has not done anything. We would like to bring in some franchises but I know now is not the time and my competitors understand that.
“The situation is difficult now, but if business calms down and a peace agreement is reached with Saudi Arabia, our situation will be completely the opposite. All competitors will bring in international brands in large numbers. But as mentioned so far, no international brand wants to enter Israel in days like these, and you can understand them.”
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