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Every year, 3SG BBDO and Volkswagen pay tribute to mothers.
Last year we had a feast for advertising copywriting, and this year is no different. In his last speech, public We were shown a video with reverse text, as if seen through a mirror, which read: “They have been with us from the beginning. They have watched us grow with love.”
It wasn’t until the end that we understood that if the text was viewed through a mirror, it was because when we were little, in the car with our mothers, they were constantly looking at us through the rearview mirror, watching, towering over us, smiling at us, comforting us, sharing our affections, and sometimes even scolding us for our own good.
This reality is the basis of the idea and is cleverly transcribed by the agency 3SG BBDO fall public One quote: “Happy Mother’s Day to the one who only cares about us.”
The speech was succinct and moving, but most importantly, it was drawn from childhood and full of nostalgia.
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