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Obrapía Street in Old Havana First professional study Tattoo Opened in Cuba, brandIt began operating in January 2015, fulfilling the dream of couple Ailed Duarte and Leo Canosa. The studio enjoys a high reputation in the island’s body art community and continues to combine this work with galleries, concerts, performances and live tattooing.
“The brand survived thanks to the interest and tenacity of the group’s members. Despite the difficult situation at home, it has been possible to keep the studio fresh and always launch new projects and activities. Everyone has overcome difficulties and profited from problems. Elder, my wife and Roberto Ramos are fundamental pillars. Tattoo artists have a sense of belonging, which makes La Marca One big family,” said studio founder Leo Canosa.
Canosa started tattooing in 1995 He assured that he chose the name “because it has a certain symbolism, like you carry a mark in your memory, a memory, something that also marks your skin, always playing with this concept.”
Startups without institutional support
he La Marca Studio Studio Born from the desire to provide A place centered on the art of tattooingand in turn merge with other forms of expression. Despite the tattooists’ fight, the activity is not officially supported in Cubaso your workout is always a tightrope walk.
“Lack of legal implications for tattoosbecause we lack any institution that represents and supports us, leaving us helpless in any legal situation. Therefore, we cannot import material or advertise our work, “explains Canosa.
“As with any business on the island, the most complicated thing is the supplements. In our case, it is very difficult to obtain them, given our legal situation. ” Specifically, the most difficult to obtain are disposable products, “90% of what we use are completely disposable”, adds the tattoo artist, with almost 30 years of experience.
Due to lack of support from government agencies, Canosa noted that body art and those who do it as a job need the activity to be recognized. The Ministry of Public Health is responsible for health control.
The brand is characterized by the artist’s portfolio Rather than from a catalog. The client chooses or has a design idea, the style is suggested; based on this, a personalized and signed tattoo is made. “The work of La Marca is specified according to the style that the client likes. We always try to make the tattoo artist feel comfortable as well, it is a symbiotic relationship between the client and the tattoo artist,” Canosa said.
“In the studio we create any style, but we always defend the author’s design. We really like creative styles, illustrations, so-called Old Schooland most of all we like Asian style, especially Japanese style, although some of our artists prefer realism.
People with tattoos will repeat
Most people who get tattoos have a “belief” that they will get more tattoos after their first one. “In my experience, people who get tattoos usually get repeat tattoos, and I think this is because, When you get your first tattoo, the way you look at tattoos changespermanent plans are broken and people see it in a more natural way, without taboos,” Canosa said of this.
As for whether this is art, an experienced tattoo artist said:Tattooing is a craft, and whether it is art depends largely on the tattoo artist’s proposal.such as plastic arts. Painting is a skill that can be learned mechanically, and the product depends on the painter; “some people are very creative, and some people only reproduce.”
Canosa offers advice How to Get Started in the World of Tattooing“There are a lot of changes happening in tattooing now. With the development of the Internet and social networks, tattoos have become part of popular culture, and it’s very easy to find information. You can find a lot of tutorials just by opening YouTube and browsing,” he pointed out.
“But I think The best way to get started with tattooing is to apprentice in an experienced studio. Or study with a tattoo artist who has a lot of experience in the industry and learn not only the technique but also the hygiene and sanitation measures and the way to interact with the client. No tutorial can give you these skills, it is something that is acquired every day,” he warns.
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