KPS Kasemrad Hospital is working together with the Korean Society of Cosmetic Surgeons (KCCS) to improve the level of plastic surgery in Thailand and become a world beauty center.

“Doing surgery in Thailand is not inferior to any other country in the world.” This statement is not an exaggeration. Because now she and the doctor are beautiful, it is considered to be an ever-increasing new-age beauty trend. It can be observed that the number of foreign tourists coming to use the service is increasing every year, driving the market value of Thailand’s cosmetic surgery and beauty business to about 70 billion baht in 2023, an increase of about 2-3%.

For this reason, Kasemrad Hospital KPS Cosmetic Surgery Center has joined hands with the Korean Society of Cosmetic Surgeons (KCCS) to promote knowledge and raise the standards of plastic surgery in Thailand to international levels. It aims to develop the potential of medical specialists, adopt the latest technology and improve surgical safety in preparation for entering the markets of China, Vietnam, Laos, Cambodia, Myanmar, the Middle East and Europe.

Kantaphon Hanphanit, executive director and deputy managing director of marketing at Bangkok Hospital Chain Public Company Limited. KPS is said to aim to become a cosmetic surgery center. Business plan for 2024: Expand branches and invest in new technology. The goal is to increase revenue by 300% in 2024, and plans to expand skin and plastic surgery center branches nationwide, adding 5-8 more branches by 2027, and investing 200 million baht in technology and modern medical equipment. Adding new services covers facial, breast augmentation, weight loss, beauty and skin care technology.

Including plans to enter foreign markets in an all-round way. Aims to penetrate potential markets such as China, Vietnam, Laos, Cambodia, Myanmar, the Middle East, Europe, etc. by cooperating with overseas partners such as hospitals, clinics, travel agencies, etc. Expand channels to reach customers

Recently, KPS Kasemrad Plastic Surgery Center opened, a skin and cosmetic surgery center. Kasemrad Hospital Ramkhamhaeng is a 50 million baht investment and is located in a potential location in the heart of the educational district. Several top universities are close to many leading shopping malls and there are many high-end residential projects scattered around. Convenient transportation is adjacent to the Yellow Line MRT station, Lam Sali Intersection Station.

And in 2026, you will be able to take the Orange Line MRT, Sammakorn Station, and get off right in front of the hospital. Close to the Airport Rail Link, it connects directly to tourists from Suvarnabhumi. It has become an important force to support the hospital’s skin and surgery center. It can reach the target group of Thai people and foreign tourists.

KPS first opened in Kasemrad Hospital International Rattanathibet in 2023, and the next branch will be in Kasemrad Hospital Bang Khae Branch by the end of 2024. It is expected that KPS will be present in every Kasemrad Hospital network in the future. Therefore, KPS currently has 75% domestic customers and 25% foreign customers.

“The Thai beauty market has always been growing at double-digit rates. Thais are mainly into facial surgeries, whether it’s eyelid surgery, nose surgery or mouth surgery, because most people are into plastic surgery. But when it comes to skin, Botox and fillers are relatively rare, because they are more accessible to scattered clinics. We also see an interesting opportunity: the health team is increasingly interested in body shape and weight loss. Most people who swallow the balloon are in their 40s or younger.”

However, Dr. Kang Kyung-Jin, Founder and CEO Korean College of Cosmetic Surgery (KCCS) or Korean College of Cosmetic Surgery He added that the Korean plastic surgery market has been growing over the past decade, and the top five foreigners who receive plastic surgery in Korea are China, Thailand, Indonesia, Malaysia, Taiwan, Hong Kong and Japan, with Thais mainly choosing nose, chest and facial plastic surgery.

To this end, the association therefore saw an opportunity to cooperate with a potential partner in Thailand. In order to enhance Thailand’s position as a cosmetic surgery center in the ASEAN region, KCCS decided to choose KPS as its partner in Thailand for the following important reasons: Rich experience: KPS founder Dr. Sumet Bunyachetpong is a surgeon specializing in cosmetic surgery with more than 10 years of experience.

Prof. Dr. Chalerm Hanphanit, Chairman of the Executive Committee of Kasemrad Hospital Group It was revealed that the cooperation between KPS Plastic Surgery Center, Kasemrad Hospital expansion and the Korean Society of Cosmetic Surgery (KCCS) will increase the revenue of KPS Plastic Surgery Center from 70 million baht last year to 200 million baht.

As for the overall situation of Bangkok Chain Hospital Public Company Limited (BCH) in the second half of the year, revenue is expected to be higher than in the first half of the year. This is because it is the peak season for business. In particular, the third quarter of 2024 and the fourth quarter of 2024 are the rainy seasons. And now is the time of season change. As a result, a large number of people will come for treatment. Including more and more foreign customers going for treatment.

The hospital has 15 branches and is expected to have 20 branches within 5 years (2024-2029). According to the company’s plan, there will be additional investment plans in Pattaya World Medical Hospital, Kasemrad Rayong Hospital and Bangkok Sports Hospital. It will also consider investing in two more locations in Laos to expand the company’s hospital business. This will lead to growing revenue.