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Kimberly Clark’s professional shows innovation potential “for sustainable development” and focuses on health and the concept of “saving the world”
Mr. Charung Kanchanaphum, General Manager of Corporate Business of Kimberly Clark Thailand Co., Ltd. has been a world leader in improving hygiene innovations in the corporate business field for more than 150 years. The concept of saving the world. and effective cost management, so the company focuses on inventing and developing Hygiene Bundle innovations, which include the main product systems Scott® CenterPull Bath Tissue and Scott® AIRFLEX Rolled Hand Towel stand out in the concept of “saving the world with hygiene and cost efficiency” to sustainably meet the needs of customers from now to the future.
Under the “Go Green with Hygiene Bundle” project, Hygiene Bundle will be a key strategy to drive the organization’s development in 2024 and is a leader in innovation. Improving hygiene and caring for the environment Thailand is considered the country that invented and developed the project. Its goal is to make the world a better place to live from generation to generation, which is in line with the organization’s motto: Better care, a better world.
The Go Green with Hygiene Bundle project is a leader in innovation. Improved hygiene and caring for the environment aims to show the vision of a leader, helping to improve hygiene and environmental protection through innovations in hygiene bundles, with a focus on enabling the market to make an informed choice. Socially responsible and environmentally friendly This will really help create sustainability. Considering the entire product life cycle from the product design process including production, delivery, use and disposal, such as designing a system that ejects the paper one sheet at a time. Reducing contact before it reaches the user’s hands. Improving hygiene, using less pulp when producing with AIRFLEX technology. But still having higher performance than normal paper.
Including choosing pulp that is FSC™ and Green Label certified, it is both socially responsible and environmentally friendly. It is a sign that the product has been run to standards. This covers everything from forest management to the source of raw materials used to make pulp. All related processing before it reaches the hands of consumers To ensure that such products are managed responsibly for social and sustainable development and manage manufacturing plants to avoid landfill to help save the world, in addition, the system distributes one piece of paper at a time. It also helps to control usage according to need. Effectively manage costs and help reduce waste It must be acknowledged that the competition in hygiene products, especially tissue paper, is very fierce at present.
So Kimberly Clark therefore chose to adopt a strategy to make a difference and establish a new positioning in the blue ocean market in order to leverage the expertise of teams in each division to deliver a value proposition based on our commitment to more than 150 years of accumulated experience, the reliability of the brand, the strength of our dealers, and our after-sales service team to create innovations that help improve hygiene levels and protect the environment at the same time.
However, the company’s commitment to sustainability starts at the global level at Kimberly Clark, with “2030 Ambition” targets set on each key theme, such as carbon footprint reduction, natural forest fiber footprint reduction and plastic footprint reduction that must be achieved by 2030. Recently, the 2023 results were announced to perform well in each dimension as planned, including reducing social impact (Social Impact), reducing carbon footprint. Reducing greenhouse gas emissions, choosing pulp certified by FSC™ and Green Label standards, and reducing the use of plastics. Developing for reusable, recyclable and biodegradable. Developing and recycling water for sustainable water use. Importantly, the dimension of inventing and developing new innovations, the company has an ongoing development plan for innovative environmentally friendly products.
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