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He wants his music to transcend, so that the sound that surrounds him today resonates with a broad audience, so that everyone who listens to his lyrics can feel the rhythm flowing through every part of their body. His lyrics are powerful, direct, raw and straightforward. He does not hide in “studied or poetic words” to describe his feelings. That’s the way it is. Urban Artist Justin Qualls Gift Permanent.
In a recent conversation with the Puerto Rican singer-songwriter, this newspaper spoke about his album, which includes 11 songs, the most notable of which is Forever, dude, I see you, it’s natural yes Bang, bang, The audience is invited to dance (and twerk).
Born in Connecticut, USA, to Puerto Rican parents and raised in Puerto Rico until the age of 15, the 34-year-old artist confirms that he has had the opportunity to write for almost all genres.
permanent Around the culture of ‘disruption’. What does it consist of?
Permanence came from a conversation with my work team. I said, “It’s been 10 years in music, but we’re still committed.” The concept of the album came from there. This destruction culture was more of a visual concept that we wanted to carry; we weren’t destroying there. It was a darker visual concept, wearing black, hoods; the water was darker; visually we went darker and more like the street.
Music Decade: How has your role as a composer evolved?
Justin is always improving as a songwriter year after year. I think it’s important that you adapt to new things, that you listen to what’s coming up to keep up. As I said, it’s like an athlete: he has to go to the court every day to stay in shape and play well. It’s the same with music: you have to practice all the time. Looking at my field, which is the studio, recording, writing, I’m always active.
theme pride Mark the before and after of your career. What are you proud of in your career?
First of all, I’m proud of all the achievements we’ve made, all those songs that are remembered and not remembered, but that also connected with a lot of people. I’m proud of the fact that I was able to contribute to my genre as a composer with other artists (he wrote songs for Daddy Yankee, Karol G, Wisin y Yandel, Don Omar, Becky G, Maluma, Natti Natasha and Anita). I think I’ve written songs for almost everyone, had many Billboard No. 1s in my career, I won a Grammy with Saoko de Rosalía. I was able to contribute to my career and the careers of other artists.
How do you create success?
There’s no key, but I would say the first 15 seconds of a song are very important; that’s where you grab people or lose them. I think the first 15 seconds of the intro has to be compelling, people have to like it, it has to be a color they can stick with. It could also happen the other way, but that’s how I see it.
You asked on the Internet: Which is more important, money, reputation, time or love? Do you already know the answer?
The most important thing for me is time and love, more important than anything else. Fame and money are things that come and go. One cannot always focus on money or fame; the most important thing is family, love, time that never comes back. Sometimes we spend at work, which is enough to keep us afloat, but we also have to live life and enjoy it.
Based on this, what does Leila mean in your life?
Leila is everything to me. My first daughter. I always dreamed of having children and today, God has given me my first daughter. I am very happy with it; I am enjoying it very much. She is the most important gift.
For your next collaboration, are there any Ecuadorian artists on the roster?
Collaborations are important, I love to collaborate outside of my albums, I rarely collaborate on my albums. I would love to work with someone from Ecuador; there is one that is always on social media, but I can’t remember the name, I see it a lot on TikTok, I hope it will happen in the future. He comes out and shows how he makes songs, and then he drives out with his mother, or he goes to the studio. The way he makes music is very cool.
How would you like to be remembered?
I want people to remember me for who I am, a person, and then an artist. In 100 years, people will forget, a new generation will come and the rest will be forgotten, but I want people to remember who I am and my music.
The urban type is rough: is it part of the proposal?
Generations change, the music was different before, now it’s probably more controversial and direct. If now we say, “I want to have sex with you,” before you said, “I want to be a fish and stick my nose in your fishbowl.” That’s how it’s said. Everything is a balance. That’s why I say, “Taste, color.” (and)
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