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In the age of streaming music, vinyl records resonate with Indonesians

Broadcast United News Desk
In the age of streaming music, vinyl records resonate with Indonesians

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The semi-automated machines used in the process cost about $400,000 and can produce 30,000 vinyl records per month.

But after a year in operation, PHR Pressing was producing only 1,000 to 2,000 records a month—highlighting the challenges of sustaining such a business over the long term.

“Our challenge is to convince local suppliers, local buyers, local bands, local brands that the products coming out of our factory are as good as those coming out of factories overseas,” said co-founder Taufiq Rahman.

For example, he noted that some of the vinyl records pressed by the factory were made in Europe.

Mastering is the process of creating an individual master recording that can be transferred to vinyl and provide flawless playback with high-quality sound.

“This is our effort to bring world-class quality to Indonesia,” Taufik said.

Despite these challenges, PHR Pressing intends to keep going and remains optimistic about demand, especially in the region. There is only one vinyl record pressing plant in Southeast Asia, located in Thailand.

More local musicians are jumping on the bandwagon. Electronic band White Chorus recently re-issued their first LP, working with PHR Pressing to produce 200 copies.

Emir Agung Mahendra, one of its two members, said if the company sought to produce vinyl records abroad, there was a risk of the shipment being detained by customs.

He added: “If we achieve this in Indonesia, the effect will be better and more certain.”

“I’m sure local musicians will be happy to release vinyl records. Vinyl records mean a lot to musicians.”

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