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Over the weekend of April 27, an anonymous New Yorker wearing an orange mask made history when he managed to gather hundreds (if not over a thousand) of people in Union Square Park to watch him publicly devour a large bucket of cheese ball snacks. (Cheeseballs). That was the whole point of the event, and bored New Yorkers probably had nothing better to do that Saturday. The video of him emptying the bucket (and almost throwing up along the way) was posted online and garnered over 15 million views and 25,000 comments.
It all started on March 11, when the so-called “Cheese Ball Man,” wearing an orange mask that concealed his identity, announced on TikTok that he would eat an entire jar of cheese balls at an event on April 27. The man, who did not give his name and was known only by a nickname, Cheese Ball Man 427 On Instagram and Tiktok. His first video With over 50,000 views, and many subsequent videos of him devouring the cheese ball snacks, this laid the foundation for the number of new followers he gained from this event.
The cheese ball guy now has more than 40,000 followers On TikTok and more 82,000 on InstagramAt one point, flyers with QR codes were posted around New York City to officially respond to the event. The flyers read: “Come watch me devour an entire can of cheese balls. Union Square Park, April 27, 3:00 PM.” More than 1,100 people responded and said they would attend the event.
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