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What every child should do, to entertain himself through games, was not what Nicolás Ochoa, 49, did. In the 1980s, at the age of ten, he had his first working experience, forced by the economic situation of the time.
His parents were farmers and needed more income. He objected to this Shoe shine, sell ice cream, bread, nougatHe helped his parents, did carpentry and tailoring, and even joined a church group. Need to pay for his primary and secondary education.
“I grew up in a family dedicated to agriculture. My parents, tireless workers, They instilled in me the values of hard work and dedication. My mother, who is still with me, has always been a model of resilience, as have my grandparents, who were also dedicated to agriculture,” Ochoa recalls.
The first few years of work were a source of “pride” for him, as he became another breadwinner for his family. “I began to understand that work is more than just physical labor. Around the age of 20 or 21, I realized that using intelligence, creativity and ingenuity could also generate income. I call this type of work ‘smart lazy work’ because it allows me to earn money through ideas and mental skills rather than physical labor,” said the native of Manabí 24 de Mayo state.
As an adult, he reaffirmed his taste for sales, He applied for such job vacancies, but no one hired him due to his lack of experience. During one of these applications, he met his wife, Jenny Sánchez, and they quickly developed a connection that they still maintain today.
El Niño forced him to find another city
Jeannie was pregnant and the baby was about to be born, and Ochoa’s financial pressure became more and more urgent. So they decided to give up Manawi. El Ninoand settled in Asogus, Karnal Province.
There he met a friend who worked at a company, which he later joined. He learned sales and found that he had the ability to do it: “My colleagues and superiors also noticed this. In just six months, I was managing the commercial side of the business.”
Ochoa noticed that he could contribute more in the company until some administrative and academic colleagues with capital invited him to form a company. “We started with the equivalent of 1,500 or 2,000 US dollars. We started in El Triunfo, in Canar, and then expanded to Azogues. In 2000, we arrived in Ambato. Although the initial capital was not large, it was enough to start our project,” Ochoa said.
So in 1998 they breathed life into Jetmind Corporation.the goal at that time was to sell door-to-door, English and computer courses.
“In today’s world, humans must have fast and agile thinking. We live in such a competitive society that if you don’t move fast and think fast, you risk stagnating. That’s why we chose the name Jetmind, which means fast and agile thinking,” said Ochoa.
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In the same year, Charlotte English School opened; in 2002, Ilvem; in 2009, Tomatis; and in 2022, Eight Academy. These centers teach English Some schools focus on developing students’ strategic thinking and cognitive abilities.
“We recognize the importance of incorporating new and relevant areas such as education on motivation, happiness, good habits, creativity, emotional intelligence and teamwork. We believe that soft skills are essential for professional and personal success, which is why we prioritize soft skills along with cognitive education. This combination differentiates our students, making them more competitive and prepared for future challenges,” said Ochoa.
$12 million in invoices per year
Students come from different countries such as Spain, Peru and Colombia, but local students make up the largest proportion. The methods are face-to-face and online. There are currently 24,000 registered students, 90% of whom are local students. More than 2,500 people study online.
The company has more than 7,000 employees in the 26 years since its establishment. “We started with a team of ten collaborators and I still remember with great gratitude those first colleagues: Walter Bravo, may he rest in peace; John Moreira, Eloy Pinos, Andrés Escoberna, Iván Peralta, Luisa Tariguana and Imelda Ruiz. They were the founders and we cannot forget them. Currently, our national presence covers Azogues, Cuenca, Puyo, Ambato, Latacunga and Quito, A team of more than 25 people, All of these have dependencies and there are over 150 suppliers,” he mentioned, adding that the group’s annual turnover is $12 million.
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“Along this road, God’s blessings and grace are the fundamental pillars of my life. I am grateful for the inspiration and guidance that has always been there for me to grow and achieve my goals. This experience has taught me that while hard work is valuable, it is also important to develop and leverage other abilities like creativity and emotional intelligence to open up new opportunities in life.”
scholarship
Each of Jetmind’s four schools regularly offers scholarships for good academic performance and attitude. On average, there are 300 scholarship recipients.
“Usually what we see are people who need it, people with some kind of special ability, and when I say special ability I mean autism, Asperger’s, Down syndrome, dyslexia, dyscalculia or any other type of learning disability. That’s what we are here for, and we have a lot of children who, due to lack of financial resources, study beforehand with social workers and apply for those who cannot afford to pay for our ILVEM, Charlotte, Tomatis and UK programs and schools,” explains Ochoa. (I)
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