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respect. Giancarlo Aneri He often repeated this word like a mantra to illustrate his philosophy of life and work. He also explained how, as the son of a stationmaster and a housewife, he came from the Venetian countryside and toasted the local powerful with his wine, how he made the first words to Biagi, Bocca and Montanelli and got Luciano involved with Benetton and Giovannino Agnelli to start his first adventure as an entrepreneur. Enzo Ferrari, whom he met many years ago in Maranello after a few hours of waiting, with six bottles of wine in his briefcase, reminded him to be respected, and it seems that he learned a good lesson.
To this day, he is remembered, people call him the “Prince of Marketing”, which is not an exaggerated title if you look at his record of success; seeing him with his son Alessandro – two gentlemen of the past and present despite the generational difference – I also think of another word, which is family. His wife Leda is on the label of Pinot Blanc; Ale is Pinot Noir, Stella is the Amarone toasted to the head of state.
“In any case, even if a discussion was necessary, my children solved everything immediately by consensus. I don’t know if the same would happen with an external manager”, he says. “Without my family, I would not have achieved what I have today and now I would not be celebrating the 25th anniversary of my Amarone harvest”. The first is the 1999 vintage, which was released in 2003 but is still being refined for a taste by my lifelong friend Indro Montanelli. Timely, because it will not be released on the market. A wine that seems to be immune to the changes in health awareness and the trend towards no and low alcohol: «Amarone has always been the most fashionable Italian brand in the world. Indeed, above fashion, because then they will pass. I produce about 12,000 bottles and for some time they were distributed to large restaurants and high-end hotels. We don’t distribute online, we distribute in person: I want to know where my wine goes and to whom. This choice also means saying “no” to many people and it is something that only families can afford, not large companies. Because for me it is a life project, not a business. “
Not that business is lacking: on a completely different note, Aneri also produces Prosecco for the mass retail trade. On the important wine lists, Amarone costs thousands of euros. The 2001 magnums, valued at 3,000 euros, are stored in the new cellars of San Pietro in Cariano, which has 1,200 square meters and is located in the heart of the classic Amarone, with personalized labels for each customer. One of them, purchased by Paolo Scaroni, the president of Milan, reached Sinner after his victory in Australia, since the red tennis player was born in the same year as Magnum.
To celebrate the first quarter of a century, Aneri will present three beautiful designer dresses designed by Mimmo Paladino: «Paladino, who I consider the greatest Italian painter, has given us three tailor-made “dresses” to celebrate the 25th anniversary of our Amarone. Everything is about mutual respect, which makes this gift even more important”, he stressed. Another gift was a great emotion, with the recent visit of Pope Francis, who accepted the award This is journalismThis is another “folly” created in 1995 by Aneri, an information fanatic and devourer of six newspapers a day. «Now in the cellars of the Vatican there is a bottle of Amarone wine signed by the whole family. We left with great joy. ”
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