[ad_1]
On June 19, Fiji launched its National Sustainable Tourism FrameworkIt is a 10-year strategic plan to guide the sustainable development of the country’s tourism industry. The framework replaces Fiji Tourism 2021, adopts the theme of “Towards a Sustainable Tourism Future” and incorporates a detailed 3-year action plan.
The vision of the National Sustainable Tourism Framework is clear: “By 2034, our sustainable, prosperous and inclusive tourism sector will promote community wellbeing, provide equal opportunities, and restore and protect our unique cultural heritage and biodiversity.” The four objectives of the National Framework mirror those of the Pacific Sustainable Tourism Policy Framework 2030.
The framework was developed by the Ministry of Tourism in partnership with the International Finance Corporation (IFC), with support from the Australian and New Zealand governments, following extensive consultations including public-private dialogues, focus group discussions and workshops with key stakeholders including the tourism industry, government departments, academia, financial institutions and donor partners.
Fijian Prime Minister Sitiweni Rabuka stressed at the launch ceremony that the framework is committed to promoting economic prosperity while protecting the earth’s environment, supporting local communities, and nurturing industries that develop in harmony with Fiji’s diverse culture and environment.
“I know the framework has concrete actions to help us achieve our goals. I hope this framework represents not only our strategy but also our shared commitment,” he said.
The Honourable Prime Minister also stressed the need for joint support from the private sector, civil society organisations, academia, donor partners and NGOs to ensure sustainable growth.
“This requires partnership and collaboration with the national interest at heart. I must also commend the Ministry of Tourism for ensuring that the steering committee comprises a range of representatives from society and industry to develop this framework,” he added.
The National Sustainable Tourism Framework is built on three fundamental principles:
- Solesolevaki – unity and cooperation;
- This is veivakaturagataki – a respectful gesture or practice;
- So I am veiqaravi – a heart of service.
Through this new framework, Fiji aims to chart a sustainable path for its tourism industry over the next decade, ensuring that tourism development benefits all Fijians and protects the country’s rich cultural and natural heritage.
photo: A professional team from the Fiji Ministry of Tourism and Civil Aviation…
Photo credits: Fiji Government
[ad_2]
Source link
