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The fragrance of baptism Named after founder Domenico Dolce’s dog “Fefe,” it has notes of ylang-ylang and musk, with hints of sandalwood. The bottle is stamped with a real gold paw print, the company said in a press release.
Fefe, which costs just over 1,100 Swedish kronor, contains no alcohol and has been tested by veterinarians for safety, according to the company. The ad’s tagline is “I’m more than a dog. I’m Fefe.”
But Rome veterinarian Federico Coccía warns that perfume can interfere with an animal’s sense of smell and mask odors that could be symptoms of illness.
“When the dog comes, it sees you, wags its tail, first smells you and then recognizes you because you are enclosed in one of its ‘scent boxes’. Therefore, this world of perfume should not change,” Coccía told the AP.
Dolce & Gabbana isn’t the only company selling luxury goods for dogs. British designer Anya Hindmarch has created a dog poop bag charm that costs about 2,000 kroner, Prada offers down jackets for dogs and Versace sells dog beds.
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