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In this episode, we explore the history of vertical content and how this trend became a key way to consume content online. We discussed how Snapchat was the first platform to adopt the format, followed by Facebook, WhatsApp, Instagram, YouTube, and Twitter. The rise of TikTok has further popularized the format, and even Netflix now offers content in a vertical format. The vertical format has also led to an increase in the popularity of content creators and the success of Reels on Instagram and YouTube. TV manufacturers have also adopted the format, allowing users to enjoy content in a vertical format on a larger screen. This evolution has changed the way we consume audiovisual content in the 21st century, defining the way we share our experiences, ideas, and emotions.
All licensed music from Canva and Audiio: https://ref.audiio.com/3n4qg4x3 (use code “SAVE70” to save 70%)
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