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ROME, Aug. 8 (AP): Fashion brand Dolce & Gabbana has launched an alcohol-free dog perfume called “Fefé” in honor of Domenico Dolce’s poodle, but not all veterinarians and pet owners think it is safe or appropriate.
The fragrance, which costs 99 euros ($108) for 100 milliliters (3.4 ounces), is certified for use on animals. Dolce & Gabbana said it followed the Pet Cosmetic Safety Protocol, which aims to ensure that cosmetics for animals are as safe as those for humans.
“By obtaining the approval of compliance with the protocol from Bureau Veritas, the participating companies demonstrate their sensitivity in producing products that ensure the safety and respect of animals in accordance with established standards,” the company said in a statement launching the fragrance.
Bureau Veritas Italia is a public company providing inspection, laboratory verification and certification services.
All dog owners consulted agreed that the scent was “mild and well-liked by their pets,” and veterinarians also approved of the product, according to the company’s webpage dedicated to “Fefé,” which cites veterinary and customer testimonials about the product’s effectiveness.
But not all veterinarians agree with using perfumes on dogs because they may interfere with the animal’s sense of smell and mask unpleasant odors that may be a symptom of illness.
“Dogs recognize themselves by smell, and they recognize people by smell,” said Federico Coccía, a Rome veterinarian who holds a doctorate from the University of Teramo.
“When the dog arrives, it sees you, wags its tail, but first it smells you and then recognizes you because you are stored in its ‘olfactory drawer.’ So this olfactory world should not change,” Coscia added.
If a dog’s natural scent is masked, it can be difficult to realize a skin disease is going on, Coscia says. “In the case of sebaceous dermatitis, for example, the smell is, to some extent, what allows me to make a complete diagnosis.”
“Bad breath, the smell of earwax is masked by perfume. So, that can be a problem for us vets as well,” Coscia said.
Among the avid users of pet fragrances are groomers who are responsible for caring for the coat and appearance of dogs.
Aliof Rilova Tano, a dog groomer at La Boutique delle Birbe salon in Morgana Carpentieri in Rome, said that in general he is in favor of using perfume on pets.
“Our dogs live with us, so it’s always pleasant to have a perfume-smelling puppy lying on the couch at home,” he said.
Beauty customers often feel the same way, so much so that customer Mariarita Ricciardi said she’s in favor of “anything to do with natural scents…which also helps improve the quality of the hair.”
However, there are some pet owners who would never use perfume on their pets.
“Especially with branded fragrances, it seems like a very exaggerated humanization process,” said Francesca Castelli, a dog owner walking in Rome’s Villa Borghese.
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