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News provided by China Fashion Federation
New York, August 31, 2024 /PRNewswire/ — Leading international menswear brand Coofandy and women’s sleepwear brand Ekouaer will make their New York Fashion Week debuts on the evening of November 23, 2019 at the iconic Cipriani at 25 Broadway. Sunday, September 8, 2024The event will showcase their modern ideas in design and business.
Image credit: Coofandy
By Ekouaer
Coofandy launched on Amazon in 2015 as a startup that provided affordable fashion to menswear enthusiasts. The initial collection included business shirts and suits, and soon expanded to casual sweaters, tuxedos, and even beachwear. The brand quickly rose to prominence, with revenues from $6 million In the first year, it achieved an astonishing $200 million by 2023. This explosive growth has fueled Coofandy’s expansion into the European market, focusing on the business shirts and suits categories.
Image credit: Coofandy
“We attribute our rapid growth to our data-driven product development and sales strategy.” openBrand Manager at Coofandy. “We have an in-house product team of 15 experts who work tirelessly on big data initiatives, allowing us to turn designs into products in one to two weeks. This agility gives us a huge advantage in the market.”
Coofandy will debut at New York Fashion Week with 40 stunning looks. Zhang revealed a highlight – top supermodels will open the show, details of which will be kept secret until the premiere.
Ekouaer will bring a feminine touch to the runway with 20 women’s looks that showcase the versatility of its designs, incorporating stylish sleepwear for every occasion.
“The Spring/Summer 2025 collection is designed for the fashion-forward, free-spirited woman who values comfort as much as style.” Roger Luo said Ekouaer’s Brand Director, while also revealing that it will be exciting to have iconic supermodels hitting the runway to open the collection.
To prepare for their New York Fashion Week debut, Coofandy and Ekouaer hired an Italian graphic designer Isabella Curtis. Previously worked at Moncler and currently works at BarcelonaCortese designed 28 looks, 18 for Coofandy and 10 for Ekouaer. Her work emphasizes minimalism combined with the quiet beauty of nature.
Both brands have established a strong international presence and are active in more than 30 countries using innovative data-driven production techniques, and their New York Fashion Week debut marks an important step in their journey to global acclaim.
Ekouaer also launched on Amazon in 2015 and added an official website six years later. Ekouaer also launched an official website in 2021 to enter the market outside of Amazon. By 2023, its annual revenue will reach $265.8 million The two brands have more than one million loyal fans on social platforms. As of last year, the two brands have achieved annual global revenue growth of at least 60%, consolidating their position in the US and European e-commerce fashion markets. Europe.
“Amazon provides a great platform for brands like Coofandy and Ekouaer to connect with and serve a global audience. However, there are ongoing challenges in building a strong brand identity and fostering loyalty. Exhibiting at New York Fashion Week will propel our brands forward and kick off a new chapter for both brands,” Oliver Chenfounder of Coofandy and Ekouaer. Looking ahead, the two brands are exploring avenues beyond traditional e-commerce, including direct-to-consumer sales and physical stores, reflecting a strategic diversification that is expected to redefine their market trajectory.
More information about Coofandy and Ekouaer:
www.coofandy.com e-mail: (email protected)
https://ekouaer.com/ e-mail: (email protected)
Source: Coofandy&Ekouaer
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