Content creators for and with kids talk about how to present valuable products | Directions | Magazine

What do you want your children to see on the Internet? i.e. what type of content and what personalities, presenters and artists. To answer this question, it might help to compare it to what you saw when you were their age.

Of course, with all the protection you get from your family, sometimes the security measures fail and you end up seeing something Not suitable for children, Be it a horror movie, a dark comedy series or any other adult work.

A father is not only a breadwinner, but also an influence on life.

But you saw it on TV, and all you could do was tell about it in school the next day. Capture it, download it or record it for TikTok, Become a trend or a meme shared with thousands of people.

They are different worlds. Nothing is infallible, let alone the internet, but that doesn’t mean educators and artists don’t have a lasting impact.

Nilokos, Music of Childhood

Enzo Oldegue (actor) and Pablo Echaniz (musician) They formed Nilocos, a theatre and music duo, in 2017 in Pablo’s daughter’s garden when a group of musically gifted parents wanted to bring songs into the classroom. This is a playable repertoire, songs they wrote.

The idea took shape when Enzo contacted Pablo, considering his singing and guitar skills. He found himself playing the accordion, the symbolic instrument of tango. They began to play live, doing programme And think about the future. These two are the image of Nilochus, as well as the composer and lyricist. They were accompanied by percussionist and bassist Ezequiel Quinteiro. Pato Episcopo and the production and sound teams.

“The project started to become more educational, and we began to realize that we liked to contribute something more than just entertainment. The joy of having a good time has a very important value, but what extra can we find?” Enzo asked himself.

They created an album Songs suitable for classroom listening, So, they say, they gave it volume and flavored it exhibit dwell. “All the songs have different suggestions but always involve the child and the whole family: physically, musically, rhythmically and verbally,” explains Pablo.

Enzo believes There is a fine line between conveying valuable content and being moralistic.and they always try to be funny. What to talk about? “About things that challenge the kids, about things that happen to them,” Enzo says. Encouragement about blackness, the alphabet, animals, slang, diversity or sports.

Now they are ready exhibit I have a friend (with corresponding songs) Located on Corrientes Street, the theater avenue in Buenos Aires. They also hold workshops for teachers and families.

Important to them: Do not treat children as consumers. Nor one who can’t understand or solve problems. Don’t treat them from an adult’s perspective, but go back to childhood and speak to them on their level. Give them discerning material, not over-processed content. Create something that appeals to and pleases the whole family. “Children are forming their hearts, their feelings, and their connections to the outside world. This is a foundational moment, you have to be careful what you say and give to them, In that sense, we have great respect,” Enzo said. “We have a very great responsibility,” Pablo added.

“Pepe in the Clouds”, boys at the microphone

Pedro Tolchinsky is an actor, producer and digital creator who has been committed to education through games and is also an interviewer for the show Pepe is in the clouds, It can be defined as a space for children to express their opinions and they have a lot to say about school, family life and even the economy.

Channel Pepe in the Clouds The series premiered in January 2023, when Pedro decided to return in front of the camera after a break from acting. He clarified that his work is not just for children, but for all audiences. Where did the kids see it? Tik Tok, Less control when creating an account.

He visits the park with a photographer, first identifies the adult with the child and suggests the possibility of recording. “I show him the channel. Then we chat with the child and if they say no, everything is fine. I prepare some questions, but the truth is that I don’t know who I’m going to meet.” Make sure the children’s reactions are completely spontaneous. “It’s not what I want them to talk about, it’s what they want to talk about. It will definitely be more fun.”

Kindergarten, elementary and middle school students answered, some in order; others argued with each other, forgetting the interviewer and their shyness, or they became the interrogator. Since everything was done outdoors, there were special appearances from time to time by parents, grandparents and pets.

Pedro said the way to take care of the interviewees is in the editing. Many children share the opinions they hear at home and mention politicians by name. “I almost never put it on because it can cause a lot of hatred in the comments. Another bad thing that can happen is that the kids that appear on my channel are Bullyingso I try to take care of the questions and the direction of the conversation so that the exhibition brings something good to them.”

Pedro explains the difference between hatred and Bullying The first usually comes from an adult and is expanded upon in a comment, usually between strangers, while the second occurs between peers, that is, between children who know each other at school. Visit educational institutions to conduct workshops on digital citizenship, bullying and cyberbullying, Join forces with civic associations.

He recently released the board game Pepe in the Clouds, which contains 50 cards with fun and sensitive questions to ask friends and family.

“Guinguiringongo”, the example of Ecuador

This channel Jijilingongo Stories are told, sung and presented to children by a team of actors: Maria Jose Bloom (Majito), Prica Bustamante (Mom’s), Maribel Solins (Maruja the Witch), Hugo Alejandro (Pippo) and Magda Salinas (Magdita), Current Contestants My actual name is.

Active on Instagram, TikTok and YouTube, they are currently running a campaign called “Finding Lost Values” with the support of a range of theatre and TV personalities. They also offer live performances on special dates.

according to Bloom explained in an interview with this newspaper in 2022, This production was his dream. “Where were they when they were producing? programme For children? (…) This project is based on all the shortcomings I have come to realize. ”

For its creation Advice from educators, educators and psychologists, as well as research on what children see And how to intervene “as previously taught, but at the speed at which children currently consume information”. Children no longer sit and watch something that happens slowly, but want fast, interesting, colorful information; These characters are also on social networks, but pay attention to the content. Jijilingongo It’s not just a children’s product, it’s a family-unifying product.” (F)